When I was a kid, my parents told me to choose my friends wisely. They wanted me to surround myself with people who would be a good influence on me–who shared my core beliefs, who were encouraging–but most importantly, who were smarter than me.
Turns out, that’s good advice for grownups too, especially for those of us navigating the ever-changing marketing landscape. The best way to learn about content marketing and to stay on top of the latest trends in the marketing space is to immerse yourself in stories of the successes–and failures–of other marketers, especially those in the for-profit space with the budget and executive support to try creative new strategies.
There are two easy ways to do this. One is to listen to podcasts and read blogs about the industry. We’ll go over my picks for the best marketing-related podcasts and blogs next week (if you have any suggestions, email me!)
The second thing to do is to follow the right people on Twitter. Below is the list of my favorite content marketing influencers on Twitter. If you look at these 14 feeds every day, I guarantee you will soon be brimming with ideas about how to successfully execute and measure the results of your content marketing.
Who do you recommend following on Twitter? Add a comment below!
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Views in this post are my own and do not represent those of my employer.