About a year ago, I decided to start using infographics in our library promotions. I love them. They appeal to my visual and creative nature. They capture the attention of our cardholders and can lay out difficult ideas or concepts in a way that is both understandable and memorable.
As with anything, you need to define a strategy for your infographics, deciding how you can use the format to help achieve your overall marketing goals and how you will measure success. Your plan has to be scalable (we shoot for one infographic per month). And most of all, the end product has to be visually appealing.
Here are some ideas to get you started!
Promote your collection. Use infographics to promote a themed collection series, such as new dystopian fiction, the best book club reads, or mystery authors. Ask your collection development department to come up with a list of 12-20 books within the theme or consider letting them set the theme–after all, they know the collection best. Then create a webpage with links to each book in your catalog and use the infographic to drive traffic to that page on social media channels (particularly Pinterest) and within your email list. Be sure to track the holds results for each book in the collection to give yourself an idea of whether the infographic clicked with your audience and which books were most appealing to the viewers of your infographic. In my experience, they go for the books with beautiful cover art!
Explain difficult to digest information. Create an infographic to help you explain something to your cardholders, like how to download an eBook, how to pay a fine, how your library uses taxpayer funding, or why summer reading is vital to childhood literacy.
Have some fun. Have your content team come up with a great idea for a fun promotion, like 20 signs that you might be a bookworm or how to make a bookmark out of an old book.
If you don’t have a graphic artist on staff, you can create infographics using a host of free templates from great providers like FreeInfographicTemplates.com, Piktochart, and Hubspot. I used Piktochart to create the infographic below. Click on it to see the whole thing! It took me less than half an hour.
Here are some examples of Infographics created by my Library: Great books to read aloud to kids, House of Cards character readalikes, Holiday Entertaining ideas, and a mini version we made when we reached 18 million in circulation.
Has your library created some great infographics? Share links or talk about the creation process and help other readers in the comments section!
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Views in this post are my own and do not represent those of my employer.