The WordPress.com stats helper monkeys prepared a 2015 annual report for my blog. I sure wish I could do this at the library to show people their reading and checkout habits over the year. Wouldn’t that be awesome?!
Here’s an excerpt:
The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 14,000 times in 2015. If it were a concert at Sydney Opera House, it would take about 5 sold-out performances for that many people to see it.
Humans are lovers of all things visual. According to WebDAM,
- Posts that include images produce 650 percent higher engagement than text-only posts.
- Tumblr’s active user base has grown by 120 percent.
- Pinterest’s active user base has grown by 111 percent.
- Instagram’s active user base has grown by 64 percent.
- Facebook posts from brands that included images earned 87 percent of all engagements, eMarketer reported.
- Tweets with images earned up to 18 percent more clicks, 89 percent more favorites, and 150 percent more retweets, Buffer reported.
It’s pretty easy to create beautiful images for your library marketing, even without a degree in graphic design. I’m a huge fan of Canva. They have tons of templates, text fonts, backgrounds, and layouts, many of which are free. All the graphics you see in my posts are created with Canva, as are my Slideshare graphics. You can also head to Hubspot for lots of free templates for all kinds of visual marketing, including infographics and Slideshare! Neither of these companies are paying me to say this, by the way.
So while we might not be able to automate the process, we can do great, beautiful work on our library budget. Let’s make it a year of beautiful library promotional graphics and grow our audience!
Are you interested in writing a guest article for this blog or do you know someone whose insight would be helpful to my readers? Leave a message in the comments or email me at firstname.lastname@example.org. And thanks for making this a great year for me!
Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button on the bottom left-hand corner of the page. Connect with me on Twitter and Snapchat–it’s where I talk about library marketing! I’m @Webmastergirl. I’m also on LinkedIn, Slideshare, Instagram and Pinterest. Views in this post are my own and do not represent those of my employer.