You’ve banished your fear of writing to become a better library marketer. You’ve learned how to unearth amazing content marketing stories about your library. Now, it’s time to get good at the real writing part of the equation. I’ve picked out seven tools to help you. Some are blog posts, some are eBooks and books, some are podcasts. You’ll be able to get through all seven in less than two weeks time and you will emerge inspired and ready to write!
Begin with the Beginner’s Guide to Storytelling from Quicksprout. The whole eBook is full of insightful and inspiring tips for writers, but this chapter really applies to the series we’ve recently covered on the blog. It explains every aspect of brand storytelling and includes exercises to help you structure your story, find your library brand voice, and create a style guide.
Go deeper into technique with Writtent.com’s 15 Storytelling Techniques for an Amazing Brand Story. With more advice for mastering pace, story pattern, and adding visuals through descriptive language, this post is a must-read for anyone who writes content marketing for libraries. It includes great examples of each lesson, including a write-up on the most creative inter-office memo in the history of corporate America. What does that have to do with library content marketing? Just read it. You’ll understand.
Not a fan of writing? Then you’ll appreciate Content Marketing for People Who Hate Writing from Contently. This post is full of great examples of content marketing efforts that involved very little long-form writing. Think about how much information and brand awareness is packed into product packaging. Could your library duplicate that? I think it’s worth thinking about!
Read or listen to the book Everybody Writes by Ann Handley. It’s life-changing. I’m only putting the Amazon link in here to help you to find the book in your library. I guarantee you have it and if you have Overdrive, you’ll have the audiobook version. You MUST read this. It is inspiring. It eliminates fear. Writing is something you can do, and Handley will show you how it’s possible.
The Periodic Table of Storytelling: MY NEW FAVORITE DISCOVERY! Each element is clickable and explained in detail. They’re based on TV tropes but it’s completely translatable into other storytelling genres, including content marketing. There are also suggestions for putting elements together to make unforgettable stories. Send this one to every member of your team and make a point to read one element each day until you’ve read them all, as an exercise for stretching your creative mind. It’s just plain fun to read and will spawn all kinds of great discussions about popular culture and stories among your staff.
Get help with your editing using Grammarly. It’s not a substitute for a human editor but it’s a great way to give your pieces a first look for spelling and grammar errors, sentence structure problems, run-on sentences, and punctuation issues. You can add words using the personal dictionary function, which is helpful for those quirky instances that may be part of your library style guide. For instance, my library always capitalizes Library so I’m constantly fighting other apps and trying to explain why I’ve got a randomly capitalized word in the middle of a sentence!
Finally, be inspired by smart people and listen to the Longform podcast. Each week, hosts Aaron Lammer, Max Linsky, and Evan Ratliff interview a non-fiction writer about their life, their process, and their fears about writing. It’s a fascinating conversation and I love it because Lammer, Linksky, and Ratliff unearth the truth about writing… it’s gritty, raw stages and the hopes and fears of other writers. It will make you feel like a kindred spirit to your brethren toiling to put words onto paper.
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