It’s important to make professional growth a part of your day as a library marketer. How else will you get better at your job? Keeping up-to-date with changes in the marketing industry is difficult. You can read blogs and Tweets and attend webinars. But I find that videos can engage and inspire in ways that the written word or a 60-minute online seminar cannot.
I subscribed to a couple of channels on YouTube where I go to watch videos once a week. These channels help me to stay up-to-date on new technology and give me new ideas to put into practice at my library. Here are the five channels every library marketing insider should subscribe to for marketing inspiration!
Andrew and Pete run a marketing agency and they’re hilarious. Their videos are full of energy, funny moments, and engaging graphics. But it’s the content that really hooked me. Their ideas and tips can be put to work for your library right away. They don’t push expensive software or radical workflow changes. They’re all about real-world results. Their explanations are clear and make complete sense. They’re very customer and results focused. Sign up for their weekly email and get a link to their videos emailed directly to you!
Ian runs a global digital and content marketing company from his home base of Ireland. He’s got a conversational style of speaking. Like Andrew and Pete, Ian has a lot of really good, easy-to-implement tips that you can use at your library. He’s incredibly smart and has the best insights on blog promotion. His video series also includes tips on video marketing to podcasting. He’s got an entire playlist of how-to videos for all kinds of marketing challenges.
I recently discovered Jessica while looking for a tutorial on how to use Trello. She’s got lots of how-to videos about blogging, Facebook, YouTube, and video marketing. Her videos are fun to watch, beautifully produced, and easy to follow.
I love HubSpot’s free online marketing courses and their YouTube channel is really just a visual extension of their commitment to educating marketers. Their videos are broken down into categories like creativity, brand awareness, and social media. They’re recently uploaded a bunch of material on artificial intelligence and chatbots. I know from some of the library marketing chat boards on LinkedIn and Facebook that many of you are curious about AI and chatbots. I recommend you start here!
The main Moz channel is packed with lots of videos about SEO and website links. And you should make time in your week for their Whiteboard Friday videos featuring Rand Fishkin and his team. Their short, concise, and visually appealing. The videos focus mainly on Google and web design, two topics that library marketing needs to take more time to consider. There are also videos in the series on social media.
Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Snapchat, and LinkedIn. I talk about library marketing on all those platforms!