The Library Marketing Show, Episode 50
Angela answers a viewer question from a viewer who asked, “Is it okay to post non-library content on your library’s social media accounts?”
Also Kudos to Starkville Public Library in Starkville, Mississippi. See why Angela loves their storytime videos.
What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a nominee for the Kudos segment? Drop a comment below!
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June 17, 2020 at 11:50 am
Information overload has been a problem and I think even more so re Covid-19. I work in a public legal library and there is legal news everywhere! I try to only post relevant information to our area, Pittsburgh or Allegheny County. Is this a good approach? Are there ‘unwritten’ guidelines for the number of posts most small libraries make and where can I find the written ones? I try to avoid political posts at all costs. Only if there is information or mild ‘disagreement’ do I even consider posting.
June 17, 2020 at 1:13 pm
You are on the right track, Lori. Posting frequency really depends on the platform and your users. So on Twitter, you can post a lot and you won’t be penalized by the algorithm. On Facebook it’s quite the opposite. I would advise only one post a day on Facebook and the regular Instagram feed, and as many as you want on Instagram stories and on Twitter. A really great website to stay up to date on platforms and their algorthims is Social Media Today (https://www.socialmediatoday.com/).
August 10, 2020 at 11:12 pm
September 7, 2020 at 11:40 pm
Licensed Wooden Bacon
October 15, 2020 at 6:31 am
November 1, 2020 at 9:10 pm
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March 10, 2021 at 9:56 am
Licensed Granite Salad