Don’t Release All Your Library Promotions at the Same Time: Why a Staggered Approach Reaches More People!

I am a new-ish fan of K-pop. During quarantine, my 20-year-old daughter asked me to watch a reality series with her. It features her favorite Korean boy band, Stray Kids. I was touched that she wanted to spend time together. … Continue reading Don’t Release All Your Library Promotions at the Same Time: Why a Staggered Approach Reaches More People!