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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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email marketing

You’re Doing Marketing Wrong: Why Targeted Emails Make Your Cardholders Happy

I'm going to make a statement. You can agree or disagree. But if there is one thing that I know about marketing a library, it's this: If your library is not sending regular, targeted email messages to your cardholders, you... Continue Reading →

Make it Damn Near Impossible to Ignore Your Emails!

I have to confess that one of my favorite parts of marketing for a library is email marketing. I love the challenge of creating an email with content my cardholders want and need. I love writing a really good subject line that... Continue Reading →

The Perfect Time To Send Cardholder Emails

Now that I've convinced you to send more powerful customer emails to your library cardholders, it's time to talk about the right time to hit the send button. I have one simple rule for library emails--shoot for your cardholders' downtime. A great... Continue Reading →

Four Secrets For Sending Powerful Library Emails

There's no arguing this point: next to the face-to-face, daily interaction between librarians and customers, a card holder email list is your most effective library marketing tactic. If your library isn't already collecting, tracking, and sorting card holder email addresses, please... Continue Reading →

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