I am a blessed library marketer. Every day, I get to work with a talented team of people to create meaningful content and graphics that connect with our cardholders. Some members of my team were here when I arrived. But... Continue Reading →
You've banished your fear of writing to become a better library marketer. You've learned how to unearth amazing content marketing stories about your library. Now, it's time to get good at the real writing part of the equation. I've picked... Continue Reading →
My Twitter feed is jammed with advice from marketing experts. My podcast app is loaded with how-to shows and interviews with top professionals who fill my head with ideas about how to engage my audience and drive usage at my library. And... Continue Reading →
A few weeks ago, a video by the Chicago Public Library caught my attention. It was part of a series of videos designed to promote a fine amnesty program. If you haven't seen them, you need to. http://www.youtube.com/watch?v=O3dZ-5Iwfz4 There are a whole series... Continue Reading →
Your job as a library marketer is to ensure good customer service. If you don't believe me, read this blog by Jay Baer. He makes a clear case for why good customer service is crucial to the long-term success of any organization.... Continue Reading →
Okay everyone, let's have some real talk. Is it just me, or is it sometimes insanely hard to get any new marketing ideas to pass approval in a library? Libraries are bureaucratic organizations. If you've worked in one for your entire professional... Continue Reading →
I'm a fan of Ann Handley... that's not really a secret. Handley is an inspiration because her approach to marketing centers on creative writing. I spoke to her last year and she was kind enough to do an interview for this... Continue Reading →
Content Marketing for Libraries is the focus of this blog. Every week, I urge you to use relevant and valuable content to reach your cardholders, build their trust, earn their loyalty and respect, and inspire them to action. You agree,... Continue Reading →
I want to show you how Snapchat works by demonstrating it. For me, the easiest way to learn how to navigate a new tool or social media platform is to simply watch someone else do it first and then to mess... Continue Reading →
