how to retain library cardholders

Ideas for Pushing Your Library Card Sign-up Month Marketing to the Next Level to Reach New Audiences and Re-Engage Current Cardholders

It's that time of year again. September is Library Card Sign-up Month in the United States. According to American Libraries Magazine, the campaign was created by the American Library Association (ALA) in 1989 to remind parents, caregivers, and students that... Continue Reading →

Love the One You’re With! Why Libraries Should Nurture Current Cardholders

Libraries spend a lot of time focused on getting people to sign up for a library card--particularly during summer. That's a worthy promotional goal. After all, imagine how great the world would be if everyone had a library card! But I... Continue Reading →

May 23, 2016 1

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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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