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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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library creativity

Constraints Are Your Strengths: The Hidden Secret to Life-Changing Library Marketing

It's no secret that I'm a super fan of Jay Acunzo. This guy is smart and ambitious, yet he's truly dedicated to making the marketing world a more creative place. He's got credentials. He's a former employee of Google and Hubspot.... Continue Reading →

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11 Interview Questions to Uncover the Best Library Marketing Talent

I am a blessed library marketer. Every day, I get to work with a talented team of people to create meaningful content and graphics that connect with our cardholders. Some members of my team were here when I arrived. But... Continue Reading →

The Biggest Threat to Your Library’s Content Marketing

I learned something of real value during the keynote address from John Cleese at Content Marketing World which I want to share with you. It's a concept which profoundly changed me,  the way I view my work, and the way I live my life. The... Continue Reading →

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