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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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library social media ideas

Get Your Twitter in Shape for the New Year!

This post is part of a series on revamping and re-evaluating your library's social media platforms. At least once a year, you should: Clarify your library's social media goals. Audit the current status of your library's social media accounts. Set... Continue Reading →

Three Secrets to Delight People with Your Library’s Instagram

So, Instagram is a thing. A REALLY BIG THING. 700 million active users each month. 400 million active users each day. 250 million active users of Instagram stories each day. 4.5 billion photo likes each day. 59% of internet users... Continue Reading →

Three Questions You Need to Ask to Make a Powerful Pinterest Profile

Confession: I am a Pinterest junkie. I've loved the platform since its infancy. When it debuted in March of 2010, I scored an invite to join from a journalist friend (at that time, you needed an invitation) and it was... Continue Reading →

Why Did People Go Crazy Over This Social Media Post?

Sometimes, luck shines on the hardworking marketer and all the stars align to hand you an unexpected victory. This happened to my library recently.  One of our branches held a stuffed animal sleepover. I'm guessing someone in your library system... Continue Reading →

Four Ways to Fire Up Your Social Media And Create Super Library Fans!

I see a new trend on social media for libraries and I'm loving it! More libraries are reducing the number of Tweets they send promoting programs and they're doing more curating and advocating for the library industry. I think that's great! It... Continue Reading →

Solve the Mystery Of LinkedIn With One Seriously Easy Step

This is a short post. Because the answer to the question, "How did your library double engagement on LinkedIn?" is easy. We started posting more often. Let's back up a bit. Why would a library even consider being on LinkedIn? It's just one... Continue Reading →

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