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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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marketing and snapchat

Snapchat Is Not Dead and You Need It For Superior Library Marketing

As social media platforms often do, Snapchat recently did a major update and basically changed everything, from the user experience to the layout to the way you find and follow people and brands. Sigh. I am a heavy Snapchat user... Continue Reading →

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Now Is the Time For Your Library to Get Back to Snapchat

I suspect my library's relationship with Snapchat will mirror your library's experience. About two years ago, we claimed our account on this burgeoning platform and started experimenting with content and engagement. It was fun and different. We had high hopes... Continue Reading →

Snapchat Isn’t Scary–Learn How To Use It

I want to¬†show you how Snapchat works by demonstrating it. For me, the easiest way to learn how to navigate a new tool or social media platform is to simply watch someone else do it first and then to mess... Continue Reading →

What Snapchatting with My Teen Taught Me About Marketing

I'm glad I have a teenager. I worry about keeping up with the times. Technology changes so quickly, I fear I will miss the next big curve and my work will suffer for it. My teen is a sounding board... Continue Reading →

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