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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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marketing summer reading

We Increased Summer Reading Participation by a Whopping 97 Percent! Here Are the Four Easy Changes that Worked.

A summer reading program is the cornerstone event of the year for most public libraries. But in my conversations with other library marketers, there is a central worry: slipping participation numbers. Our summer programs compete so many other things: camps and... Continue Reading →

Three Very Un-Library Ways to Market Summer Reading

I don't know about you, but my library is full steam ahead with plans for summer reading. This is going to make me sound insane, but I love this time of year. There's a certain adrenaline rush that comes from the... Continue Reading →

Four Ways to Hook Summer Readers Forever

In the library world, there are two seasons--summer reading and the rest of the year. Thousands of libraries across the United States and around the world create a specific program each year to engage readers during the summer months. Arguably,... Continue Reading →

Be Competitive: Summer Marketing on All Eight Cylinders

If you are a library marketer, chances are you knee-deep in preparations for summer reading. This fantastic campaign is the most important program of the library year. Summer is prime time for libraries to bring in new customers, and to engage with people who... Continue Reading →

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