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Why Libraries and Content Marketing Make the Perfect Couple: A Content Marketing Institute Interview

A crazy thing happened to me this week. Content Marketing Institute published a profile I did a few weeks ago with them. Each week, they highlight attendees of their big, fabulous Content Marketing World conference and I was lucky enough... Continue Reading →

Social Media Works! Positive News for the Naysayers

  I feel compelled to respond to a post by the amazing and insightful site Nonprofit for Good, which I follow religiously. Because I completely disagree. In the post, 12 Not-So-Great Realities About Nonprofits and Social, the author lays out a dozen... Continue Reading →

Advice for Jedi Library Marketing from Luke Skywalker

I was in the same room as Luke Skywalker. When I heard Mark Hamill was keynoting Content Marketing World, I may or may not have squealed out loud. Repeatedly. When he walked onto the stage, the energy in the room... Continue Reading →

Are You All In? How To Make Sure Your Library Marketing Thrives!

I returned from Content Marketing World, an amazing two-day marketing conference in Cleveland, full of energy and drive to do this marketing thing and to do it better. I spent 48 hours absorbing information and furiously taking notes in sessions... Continue Reading →

What I Learned About Library Marketing From an Amusement Park

I recently spent the day at Cedar Point, one of the largest and most renowned amusement parks in America. Nestled on the shores of Lake Erie near Sandusky, Ohio, this park is known as America's Roller Coast because of its... Continue Reading →

These Are the Five Metrics Library Marketers Should Care About

We talk a lot about metrics in marketing. We're all under pressure to prove that our efforts are moving cardholders to action. And metrics help us to prove that. Metrics also help us gain valuable insight into our cardholders--what they... Continue Reading →

Nominate a Great Library Website!

Sign up for my webinar about targeted email marketing for libraries from Orange Boy Inc. on Tuesday, June 7 at 2:30 p.m. This topic is so popular that Orange Boy added a second session. Spots are limited so register now! As... Continue Reading →

The Giant Mistake Most Libraries Marketers Make… And How To Fix It

I was listening to the This Old Marketing Podcast hosted by Contest Marketing Institute's Robert Rose and Joe Pulizzi, and I realized there is one giant, gaping hole in the way most libraries are set up to do their marketing. We... Continue Reading →

Most of Your Cardholders Are Hiding From You–How To Seek Them Out

What if I told you that the content on your blog and on your social media accounts is reaching audiences far and wide, even though you don't have the stats to back it up? What if I told you that people from all... Continue Reading →

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