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How To Spice Up Social Media with Podcasts

The author of this blog, Adam Baker, is the social media specialist at my library. He’s insanely smart and creative and if you love my blog, you’ll adore his. This first post about our new podcast is full of great tips. So give Adam some love and follow Socialbrary–you won’t regret it!

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I have a crush. A crazy crush on someone I’ve never met. But she talks to me often. Okay. Maybe not me directly. But when she speaks, I listen.

Her name is Sarah. Sarah Koenig. She’s the host of the hit NPR podcast, Serial.

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Each season is a true story told episode by episode. Koenig is an incredible storyteller. She’s a topnotch journalist who takes her listeners mythological through her investigative process. It makes for enthralling listening and has been credited by many for igniting massive interest in podcasts.

Serial is several episodes into its second season, so people have been hopping on the podcasting bandwagon for awhile now. That space is crowded. But it doesn’t mean libraries can’t jump in and make a splash. We have incredible stories to tell and launching a podcast can give you highly engaging content to promote through your social media channels. (Just make…

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How a High Five Launched a Viral Library Sensation

There's a librarian who works in our Popular Library department. His name is Steve Kemple. He sometimes wears bright white-framed glasses, loud shirts, and occasionally dresses in a gorilla suit. He takes frequent photos of the sky and is researching death in... Continue Reading →

More People Are Lurking on Facebook: What That Means for Your Library

A new survey of Facebook users revealed a startling statistic that may cause you to review your strategy on the social media platform. It sure gave me pause! The market research firm Global Web Index found that Facebook users aren't posting nearly... Continue Reading →

Make Your Cardholders Feel All the Feels

I'm going to start this post with a downright cynical assessment of the state of library marketing.  This probably isn't going to come as a surprise to you, but I gotta speak the truth. What we've done for years is... Continue Reading →

Divide and Conquer: Four Easy Steps To Try Something New

On a regular basis,  library marketers should take a long, serious look back at the work they are doing and adjust their course.  It's logical to do this at the start of a new year, but I'm really of the mindset... Continue Reading →

What JFK Can Teach Us About New Changes Coming to Instagram

Important information for library content marketers about Instagram from a very smart guy…

Adam Baker

There was a quote from President John F. Kennedy that used to hang in my high school’s main office. It read:

“Change is the law of life. And those who look only to the past or present are certain to miss the future.”

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I barely remember how to conjugate a verb in Spanish. Most of the Periodic Table is a blurry mess. And forget algebra. (Die factoring, die!) But that JFK quote has always stuck with me.

Maybe it’s one of the reasons why I love social media so much. It is constantly changing.

The latest news from Instagram is a perfect example. The company recently announced on its business blog it will soon allow live links in posts as part of a multi-image advertising format.

This is a complete first for the platform and a total game changer for what has mostly been a relatively ad-free platform. (With the…

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14 Content Marketing Influencers to Follow on Twitter

When I was a kid, my parents told me to choose my friends wisely. They wanted me to surround myself with people who would be a good influence on me--who shared my core beliefs, who were encouraging--but most importantly, who were smarter than me.   Turns out, that's good advice for grownups too,... Continue Reading →

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