I've been doing a lot of writing lately! Library marketing often means cranking out text for a variety of promotional pieces. Sometimes it's a long form article. Sometimes it's a few lines in an email. Sometimes it's a speech. Sometimes... Continue Reading →
The great marketing and writing expert Ann Handley said in a recent session at the Content Marketing World conference, "Writing makes you vulnerable. There is no magic feather in writing. It's more ephemeral than words but it seems elusive and... Continue Reading →
I have a secret for you, fellow library marketer. You have a superpower and you probably don't even know you have it. But I'm here to reveal it to you. Embracing this superpower won't cost extra money from your budget, doesn't... Continue Reading →
