Alright my friends, you asked for it and I've delivered. The Library Marketing Show is now pre-recorded and posted on YouTube! This week's episode comes to you from the vintage newspaper stacks of my library. Watch Now Please subscribe, comment,... Continue Reading →
At a recent conference I attended, one of the big topics of discussion centered on senior library leadership. My new friends were wondering about how to get support for their marketing ideas and initiatives from the folks that run their... Continue Reading →
An exciting thing happened this week! The library marketing profession is now the subject of a podcast. It's called Library Figures. It's produced by Piola, a company which designs library websites. Many smart and strategic library marketing professionals including Kimberly Crowder... Continue Reading →
The most effective, free marketing tactic in the library marketing professional's toolbox is social media. Personally, I love it. I think it's fun. And interesting. And despite the trolls, I've made some actual friends and professional connections in the social... Continue Reading →
A few months ago, the Urban Library Council's Marketing and Communications team organized a conference call with library marketers across the United States. Part of the conversation focused on diversity in library marketing. It's an important topic and frankly, I... Continue Reading →
Imagine the worst day you've ever had on the job. You probably remember what happened and the emotions you felt as you tried to deal with the situation. What helped you to work through it? It's likely you pulled aside... Continue Reading →
I love to learn. I'm lucky that my library ties performance management goals to learning. So, I am professionally rewarded for doing something I love. But the real value is seen by my cardholders. When I learn new ways to... Continue Reading →
I wrote this post while sitting in my hotel room at the end of a week in Cleveland, Ohio at Content Marketing World. My brain is packed with ideas. My laptop battery is dead. Everywhere I look, I see orange.... Continue Reading →
