https://youtu.be/QYMWkVqpYg4 Hit the play button above to watch the video The Library Marketing Show, Episode 171: In this episode, I'm going to share an example of a marketing campaign from the makers of the game Monopoly. This campaign uses a... Continue Reading →
https://youtu.be/Mh4nQKu73vQ Watch now⬆️ The Library Marketing Show, Episode 167: This episode is a must-see for any library that posts on Twitter. Elon Musk's takeover of the social media platform has put accounts at risk. I'll explain the threat and the... Continue Reading →
Photo courtesy Public Library of Cincinnati and Hamilton County This past week, I spent three-plus hours in a room with 38 library marketers. We worked together on all those pieces of library marketing that we don’t normally have time for.... Continue Reading →
https://youtu.be/I4dwigSsahU The Library Marketing Show, Episode 163: I'll share some exciting news for anyone who wants to learn more about library promotions from the top minds in the business. There is a new podcast in the world all about library... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library Effective internal communication is incredibly important to the success of any library. But it's hard to do successfully. Last week, I shared advice from libraries that have had success communicating with staff and... Continue Reading →
Photo courtesy Public Library of Cincinnati and Hamilton County The library I worked for when I started this blog had an annual tradition. Every year, our staff would march in the Cincinnati Reds Opening Day parade. Now, you must understand... Continue Reading →
Watch the Episode Now The Library Marketing Show, Episode 154: In this episode, I will share how your library CAN compete with Amazon for readers! A study by two researchers from Portland, Oregon shows us why readers prefer Amazon. But... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library Self-absorbed. Screen-obsessed. Entitled. Lazy. Those are just four of the many stereotypes I've heard about young adults. I’ve raised two Gen-Zers. My daughters, now aged 18 and 22, are hardworking and socially conscious.... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library A few weeks ago, I learned that, as a 50-year-old, I can technically join the American Association of Retired Persons (AARP). I have NO INTENTION of retiring for many, many more... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 