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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Expert Advice

An Academic Library Increased Their Instagram Reach by 1149% in a Year! Learn Their Secrets for Success

Photo courtesy Cincinnati and Hamilton County Public Library Readers: Please take this one-question survey! Here's the understatement of the century: every library is battling for success on social media. But one librarian is seeing it, and this week, he's sharing... Continue Reading →

How One Library is Promoting Themselves by Handing the Microphone to Patrons and Letting Them Make the Case

Photo courtesy Cincinnati and Hamilton County Public Library Libraries know the power of storytelling. Most of us are literally and physically surrounded by some of the best stories in the world. But the quest for library stories that have emotion... Continue Reading →

Your Library Should COMPLETELY Ignore These 4 Pieces of Promotional Advice! Plus What To Do Instead for Real Results. [ARTICLE]

Photo courtesy Cincinnati and Hamilton County Public Library We live in a world full of advice. We get tips (whether we ask for them or not!) on health, fashion, finance, work, and family nearly every day. According to the Oxford... Continue Reading →

A Library Staffer Reveals the Secret Formula for Connecting With and Entertaining Patrons. (Spoiler Alert: It’s a Podcast!) [ARTICLE]

Photo courtesy Cincinnati and Hamilton County Public Library digital collection At nearly every conference I attend, there is a session on podcasting for libraries. And no wonder, as podcasting has the cost of producing episodes has declined while listenership has... Continue Reading →

Solo Library Marketers! Here Are 4 Helpful Tips for Promoting Your Library With a Staff of One [VIDEO]

Watch Now The Library Marketing​​​​​​​​ Show, Episode 139: In this episode, I'll answer a question I hear frequently at conferences and events. There are thousands of small and rural libraries across the world that depend on a very small staff... Continue Reading →

Ditch the Formal Document! How One Library Turned Their Ordinary Annual Report Into a Storytelling Masterpiece That Connected With Their Community [ARTICLE]

Image courtesy Cincinnati and Hamilton County Public Library Here is a question that has been the source of many an existential crisis for library staff. What is the value of your work? That proposition is at the heart of a... Continue Reading →

My Favorite Session at #PLA2022: How One Library Increased Circulation by 79 Percent DURING the Pandemic! [VIDEO]

Watch Now The Library Marketing​​​​​​​​ Show, Episode 137: In this episode, I'll share highlights of my favorite session at the #PLA2022 Conference in Portland, Oregon. One library saw a 79 percent increase in circulation during the pandemic. How did they... Continue Reading →

Library Conferences Need More Marketing Sessions! 5 PLA Attendees Explain Why a Focus on Promotions is Critical Right Now [ARTICLE]

Photo courtesy the Cincinnati and Hamilton County Public Library I’ve spent days trying to land on the right words to describe the amazing week I’ve just had. I attended my first Public Library Association conference this past week in Portland,... Continue Reading →

6 Super Easy Tricks to Make Your Library Emails Stand Out in the Inbox AND Get Great Results

Last week, I wrote about the new email marketing data that changed the way I think about email and libraries. This week, I wanted to share more new tips to help you improve the chances your email subscribers will act.... Continue Reading →

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