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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Expert Advice

Security Threat! Twitter is Hot Mess Right Now: Four Steps to Lock Down Your Library’s Account

https://youtu.be/Mh4nQKu73vQ Watch now⬆️ The Library Marketing​​​​​​​​ Show, Episode 167: This episode is a must-see for any library that posts on Twitter. Elon Musk's takeover of the social media platform has put accounts at risk. I'll explain the threat and the... Continue Reading →

I Spent 3 Hours in a Room Full of Curious and Committed Library Staff: Here Are the 4 Things I Learned From Them!

Photo courtesy Public Library of Cincinnati and Hamilton County This past week, I spent three-plus hours in a room with 38 library marketers. We worked together on all those pieces of library marketing that we don’t normally have time for.... Continue Reading →

🎧Announcing a New Podcast Exclusively for Library Marketers! Full Details In This Video

https://youtu.be/I4dwigSsahU The Library Marketing​​​​​​​​ Show, Episode 163: I'll share some exciting news for anyone who wants to learn more about library promotions from the top minds in the business. There is a new podcast in the world all about library... Continue Reading →

Building Advocates and Allies: How One Library Marketer Used Storytelling To Improve Promotions and Unify His Library

Photo courtesy Cincinnati and Hamilton County Public Library Effective internal communication is incredibly important to the success of any library. But it's hard to do successfully. Last week, I shared advice from libraries that have had success communicating with staff and... Continue Reading →

Effective Library Internal Communication Is Not Impossible! Libraries Share Tips for Keeping Staff Up to Date, Engaged, and Happy

Photo courtesy Public Library of Cincinnati and Hamilton County The library I worked for when I started this blog had an annual tradition. Every year, our staff would march in the Cincinnati Reds Opening Day parade. Now, you must understand... Continue Reading →

Your Library CAN Compete With Amazon for Readers! Here Are 4 Ideas To Beat the Big Box Giant at the Book Game🏆

Watch the Episode Now The Library Marketing​​​​​​​​ Show, Episode 154: In this episode, I will share how your library CAN compete with Amazon for readers! A study by two researchers from Portland, Oregon shows us why readers prefer Amazon. But... Continue Reading →

A Major Research Study Sheds Light on the Reading Habits of Millennials and Gen Z: What the Results Mean for Your Library Promotions

Photo courtesy Cincinnati and Hamilton County Public Library Self-absorbed. Screen-obsessed. Entitled. Lazy. Those are just four of the many stereotypes I've heard about young adults. I’ve raised two Gen-Zers. My daughters, now aged 18 and 22, are hardworking and socially conscious.... Continue Reading →

Marketing Your Library to Senior Citizens: How to Circumvent Stereotypes and Authentically Connect With Older Patrons

  Photo courtesy Cincinnati and Hamilton County Public Library A few weeks ago, I learned that, as a 50-year-old, I can technically join the American Association of Retired Persons (AARP). I have NO INTENTION of retiring for many, many more... Continue Reading →

An Academic Library Increased Their Instagram Reach by 1149% in a Year! Learn Their Secrets for Success

Photo courtesy Cincinnati and Hamilton County Public Library Readers: Please take this one-question survey! Here's the understatement of the century: every library is battling for success on social media. But one librarian is seeing it, and this week, he's sharing... Continue Reading →

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