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Expert Advice

Five Relevant Library Marketing Lessons Learned at the American Library Association Annual Conference (#ALAVirtual20)

At my former job at a large metropolitan public library, there was an unspoken rule when it came to library conferences. Librarians got first dibs on training money to attend. I thought that was totally fair. But I also found... Continue Reading →

How to Have the Best Library Marketing Conference Experience Ever!

The Library Marketing Show: Episode 31 Watch Now In this episode, get tips to get the most out of the next conference you attend! You may also want to read this: The 2020 List of Best Conferences for Library Marketing in... Continue Reading →

Five Tried and True Steps to Give the Best Conference Presentation of Your Life!

I don't have to convince most of you that speaking about your library and your work at a conference or in front of a large group of people from an outside organization is a big deal. The information you relay... Continue Reading →

How Your Library Can Use Google Ad Grants to Supercharge Your Website and Reach a Huge Untapped Audience

A few months back, I was listening to an episode of the Library Figures podcast about a program from Google that gives money to libraries so libraries can buy keyword placement on Google. Maybe I'm the last library marketer to... Continue Reading →

The Library Marketing Show Episode 8: Fighting Back Against the Endless Poster-Flyer-Bookmark Cycle!

Alright my friends, you asked for it and I've delivered. The Library Marketing Show is now pre-recorded and posted on YouTube! This week's episode comes to you from the vintage newspaper stacks of my library. Watch Now Please subscribe, comment,... Continue Reading →

Be Quietly Relentless! A Guide for How to Win Senior Leadership Support for Your Library Marketing Ideas

At a recent conference I attended, one of the big topics of discussion centered on senior library leadership. My new friends were wondering about how to get support for their marketing ideas and initiatives from the folks that run their... Continue Reading →

Seven Podcasts that Will Make You a Better Library Marketer

An exciting thing happened this week! The library marketing profession is now the subject of a podcast. It's called Library Figures. It's produced by Piola, a company which designs library websites. Many smart and strategic library marketing professionals including Kimberly Crowder... Continue Reading →

How to Create a Social Media Strategy That Actually Works

The most effective, free marketing tactic in the library marketing professional's toolbox is social media. Personally, I love it. I think it's fun. And interesting. And despite the trolls, I've made some actual friends and professional connections in the social... Continue Reading →

Expert Advice on How to Work Diversity Into Your Library Marketing

A few months ago, the Urban Library Council's Marketing and Communications team organized a conference call with library marketers across the United States. Part of the conversation focused on diversity in library marketing. It's an important topic and frankly, I... Continue Reading →

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