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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Expert Advice

Five Easy Fixes for the Little Mistakes That Threaten to Sabotage Your Library Marketing!

It’s been one year since I started working for NoveList.   I don’t often talk about my day job here on the blog. But the work I do gives me a unique perspective on library marketing. I get to meet... Continue Reading →

Feeling Lost and Uninspired by Library Marketing? Here Are Seven Places to Learn and Improve Your Library Promotional Prowess!

Learning is essential to the existence of humans. No, this blog hasn't suddenly turned into a philosophical self-help website. But I do think it's important to make learning and research a part of your work schedule. You need to know... Continue Reading →

Experts Reveal the Truth About What Your Library Needs to Do Now to Build Support for the Future

For three days this week, more than a thousand library employees took part in the Library Advocacy and Funding Conference, sponsored by EveryLibrary. The organization helps builds support for libraries across the United States. This is the first conference of... Continue Reading →

Five Relevant Library Marketing Lessons Learned at the American Library Association Annual Conference (#ALAVirtual20)

At my former job at a large metropolitan public library, there was an unspoken rule when it came to library conferences. Librarians got first dibs on training money to attend. I thought that was totally fair. But I also found... Continue Reading →

How to Have the Best Library Marketing Conference Experience Ever!

The Library Marketing Show: Episode 31 Watch Now In this episode, get tips to get the most out of the next conference you attend! You may also want to read this: The 2020 List of Best Conferences for Library Marketing in... Continue Reading →

Five Tried and True Steps to Give the Best Conference Presentation of Your Life!

I don't have to convince most of you that speaking about your library and your work at a conference or in front of a large group of people from an outside organization is a big deal. The information you relay... Continue Reading →

How Your Library Can Use Google Ad Grants to Supercharge Your Website and Reach a Huge Untapped Audience

A few months back, I was listening to an episode of the Library Figures podcast about a program from Google that gives money to libraries so libraries can buy keyword placement on Google. Maybe I'm the last library marketer to... Continue Reading →

The Library Marketing Show Episode 8: Fighting Back Against the Endless Poster-Flyer-Bookmark Cycle!

Alright my friends, you asked for it and I've delivered. The Library Marketing Show is now pre-recorded and posted on YouTube! This week's episode comes to you from the vintage newspaper stacks of my library. Watch Now Please subscribe, comment,... Continue Reading →

Be Quietly Relentless! A Guide for How to Win Senior Leadership Support for Your Library Marketing Ideas

At a recent conference I attended, one of the big topics of discussion centered on senior library leadership. My new friends were wondering about how to get support for their marketing ideas and initiatives from the folks that run their... Continue Reading →

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