The LIBRARY MARKETING SHOW is 5-minute video posted every week on my YouTube channel. I’ll answer questions and talk about the latest news in libraries, marketing, and other relevant topics. If you follow this blog, you’ll get an email when the video is posted. Send your email questions and topic suggestions ahead of time. Just fill out this form. If I pick your topic, I’ll send you a personal link to the video after it’s posted.

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Past Episodes

Connecting with Other Library Marketers and the Kanopy Controversy

Marketing Ideas for Summer Reading Success

When People Criticize Your Library Plus Should You Focus on Increasing Your Library’s Social Media Following?

Ideas for National Library Card Signup Month

Ideas for Marketing Your Library’s Collection

Figuring out Evergreen Content for a Library Blog

Making Content Marketing the Focus of Your Library Marketing Team!

Fighting Back Against the Endless Poster-Flyer-Bookmark Cycle!

Make Your Library Website Accessible!

Why Email Marketing is the BEST THING EVER for Libraries

EVERYONE Wants a Library Marketing Video! How Do You Handle Requests and Stay Sane??

How to Convince People that Flyers ARE NOT the Be All, End All of Library Marketing!!

Best FREE Ways To Reach Non-Cardholders!

Why I Don’t Hire Librarians to do Marketing!

What to Do If You’re a Librarian Who HAS to Do Marketing!

How to Gently But Firmly Get Any Department to Let You Handle Marketing Messages!

If You’re New to Library Marketing, Where the Heck Do You Begin?

Show and Tell of the Best Kinds of Library Marketing Swag!

How to Create a Library Marketing Strategy from Scratch! 

👍Advice for Digital Signage in Libraries! 

The Top Five Reasons to Set Aside Time AND Budget to Attend #LMCC20! 

Don’t Forget This Important Step in Library Marketing!

Welcome New Cardholders and Make Them ❤️ Your Library! 

How to Use Tiered or Staggered Promotions in Your Library Marketing! 

How Much Library Marketing Should You Hand Over to Your Branches?

The Best Posts and Videos to Get Started in #LibraryMarketing!

How to Reverse Engineer Your Library Marketing Social Media Audiences!

MY BIG ANNOUNCEMENT! Why I Took a New Job With NoveList and What It Means for You

How to Have the Best Library Marketing Conference Experience Ever!

What Metrics Demonstrate Your Library’s Social Media Marketing is Working?

Stats to Consider Before Your Library Dumps Facebook!

You Can Do It! What Library Marketers Need to Know About Promoting Books

Two Ideas That Libraries Should Embrace No Matter Where You Are

Practical Tips for U.S. Libraries to Promote the 2020 Census

Self-Care for Library Social Media Staff in the Midst of a Crisis like #COVID-19

How #COVID-19 is Impacting Social Media Marketing and What That Means for Libraries

Why Libraries Must Promote Reading for Pleasure During the COVID-19 Crisis

What Will Happen to Library Summer Reading Programs This Year?

Three Tips to Navigate the Tricky Job of Fundraising for #LibraryGivingDay During a Pandemic

I Broke This Library Social Media Rule… and You Should Too!

Three SUPER Easy Ways to Get More Results from Your Library Email Marketing!

Don’t Stop Communicating! Tips for Handling Library Promotion Overload During a Crisis

The Very Latest Research on Social Media and How It Affects Library Marketing

Why the Circle of Promotion is Your Best Bet for Library Marketing

Which Libraries Are Kicking *ss on Facebook? A Viewer Seeks Inspiration

Email vs. Social Media: Which is Better for #LibraryMarketing Right Now?⚔️

Tips for Dealing With Angry Patrons When Your Library Reopens

Should You Post Non-Library Content on Your Library’s Social Media Accounts? The Answer is…

Google’s New Social Media Platform and What it Means for Library Marketing!

COVID-19 is STRESSFUL for Library Workers. Here Are Tips to Help You Feel Better.

Why Libraries Lost HUGE Parts of Their Patron Base During the Pandemic and How to Fix It