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Super Library Marketing: Practical Tips and Ideas for Library Promotion

How To Turn Your Library’s Frequently Asked Questions Into a Marketing Opportunity!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 102 In this episode, I share some tips for how to use your library's FAQ's into marketing opportunities. This idea can be a great way to establish your library as a place of... Continue Reading →

Read Now! Seven Surefire Tips To Create an Effective Call to Action for Any Library Marketing Piece.

If you want your community members to do something, you must tell them what you want them to do. Explicitly. That means you must add an amazing call to action for every promotional piece you create. What Is a Call... Continue Reading →

Viewer Question Answered: Should My Library Use Twitter’s Revue Newsletter Service?

Watch Now The Library Marketing​​​​​​​​ Show, Episode 101 In this episode, I answer a viewer question from Natasha Buran of Thousand Oaks Library. She asked, "I was curious if you've seen other libraries use 'Revue' - Twitter’s newsletter tool for... Continue Reading →

Looking for Guaranteed Email Marketing Success at Your Library? Here Are Four Essential Metrics To Track.

Use the feedback button to share your most pressing email marketing question. I'll answer these in a future blog post! I love opening the "reports" tab on an email platform. There is a second or two of anticipation as the... Continue Reading →

It’s the 100th Episode of The Library Marketing Show! Here are 5 Reasons to Love Library Marketing

Watch Now This is the 100th episode of the Library Marketing Show. It's a celebration of YOU... the person who does marketing and promotions at your library. I think you are amazing and awesome, and I'm sharing the five reasons... Continue Reading →

The Top Four Reasons To Use Content Marketing To Promote Your Library on Every Platform

My high school history teacher never assigned a textbook for his class. Instead, every day, Mr. David Ulmer would pace back and forth at the front of a room of students, explaining the events of the world in vivid detail... Continue Reading →

Social Media News About Twitter, Instagram, and Facebook That Your Library Needs To Know!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 99 In this episode we cover three top social media stories that affect library marketing. The stories includes a Twitter function allows you to un-tag your library from a thread, a story about... Continue Reading →

Two Key Areas of Marketing Focus That Will Deepen Your Community’s Loyalty to Your Library and Create the Truly Engaged Library User

Photo courtesy Public Library of Cincinnati and Hamilton County. Click on the image to visit their digital library. For most libraries, the end of the fiscal year is here. I think this is the perfect time to implement two new... Continue Reading →

How To Put Together a Promotional Email Drip Campaign for Your Library

Watch Now The Library Marketing​​​​​​​​ Show, Episode 98 In this episode, I'll explain what an email drip campaign is, why you might want to use a drip campaign for library promotions, and then HOW to actually put the campaign together!... Continue Reading →

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