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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

What Will Happen to Library Summer Reading Programs This Year?

WATCH NOW In this episode, Angela talks about how the COVID-19 crisis is making it difficult for libraries to plan their beloved summer reading programs. She shares some tips for making sure your library program can still happen without overburdening... Continue Reading →

The Complete List of Free Online Tools to Help You Do Your Job as a Library Marketer

Your work as a library marketer is no walk in the park in the best of circumstances. But it's especially difficult right now. I started compiling a list of tools for library marketers before COVID-19 turned our world upside down.... Continue Reading →

Why Libraries Must Promote Reading for Pleasure During the COVID-19 Crisis

Watch NowIn this episode, I'll share why reading for escape is important! Libraries are so focused on learning and connecting people to resources to help them with the transition to remote learning that we might forget we don't always have... Continue Reading →

Videos Can Reach Library Users at Home Now and in the Future. Here’s Your Starter Kit.

In a time of social isolation, video is a great way to communicate with patrons. A video can help you provide service to the community without having an open physical building. If you are nervous about using video for marketing,... Continue Reading →

How #COVID-19 is Impacting Social Media Marketing and What That Means for Libraries

Watch Now In this episode,  I'll share the latest research on how the #COVID-19 or #Coronavirus pandemic is affecting social media marketing. This research comes from Rival IQ. I mentioned I'm doing three live webinars this Thursday, March 26 on... Continue Reading →

Re-purposing Content Saves You Time and Reaches Your Whole Audience. Here’s How to Do It Right.

If I had a nickel for the number of times I heard one of my library marketing friends say, "Wow, this was a crazy week" to me, I would rich. The pandemic has wide-ranging implications on libraries and library marketing.... Continue Reading →

Self-Care for Library Social Media Staff in the Midst of a Crisis like #COVID-19

Watch Now In this episode, Angela shares tips for self-care for anyone who is trying to manage a library social media account in the midst of a crisis, like a global pandemic. More Help Library Marketing During a Pandemic: Tips... Continue Reading →

Library Marketing During a Pandemic: Tips for Working from Home or the Office and Dealing with the Stress of a Crisis

This week has been super crazy. Many libraries have closed their doors to help quell the spread of COVID-19. Some have chosen to remain open. I'm not here to judge one way or another. I'm here to help you work... Continue Reading →

Practical Tips for U.S. Libraries to Promote the 2020 Census

The Library Marketing Show Episode 36 Watch Now On March 12, people in the U.S. will start to receive an invitation to participate in the census. This is the first time respondents will be urged to respond online. In this... Continue Reading →

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