Watch Now The Library Marketing Show, Episode 97 In this episode, I'll address a post I saw recently on the Libraries and Social Media Facebook page. A library staffer shared their plans to pull back on the amount of posts... Continue Reading →
Here is something I've noticed in my conversations with library staff over the past six months. Staff share a profound feeling of separation from their communities. They've been working for more than a year without the normal interactions with the... Continue Reading →
Watch Now The Library Marketing Show, Episode 96 In this episode, we'll go through the latest updates for social media platforms and what they mean for libraries. This month's headlines include a change in Twitter's image cropping policy, a new... Continue Reading →
A picture is worth a thousand words. That's so true in marketing. The visual you choose to accompany your promotions can make all the difference. The quality of that image may determine whether a person engages with your content... or... Continue Reading →
WATCH NOW The Library Marketing Show, Episode 95 In this episode, I want to inspire you to experiment with your library marketing and promotions this summer. I'll give you some ideas to help you do this, and I'll explain why... Continue Reading →
In 2016, the Public Library of Cincinnati and Hamilton County caught wind of a fantastic promotional opportunity. I don’t remember the exact quote, but this is a paraphrase of a Tweet our library saw that revealed a local man’s big... Continue Reading →
Watch Now The Library Marketing Show, Episode 94 In this episode, I'm sharing two fun tests you can do that may lead to more effective email marketing messages for your libraries. Kudos go to the Chicago Public Library for their... Continue Reading →
The Best Conferences in 2021 for Anyone Looking To Learn More About Library Promotions and Marketing
A good conference can be an amazing, life-changing, work-affirming event, even in a virtual setting. You need a conference to re-energize your work, to get new ideas, and to network with people facing the same struggles as you. I publish... Continue Reading →
Watch Now The Library Marketing Show, Episode 93 In this episode, I'm sharing two tools that will help you when you're writing any kind of library promotional copy for any type of marketing tactic. Kudos go to the Elizabeth Public... Continue Reading →
