Watch Now The Library Marketing Show, Episode 115 In this episode, in light of last week's Facebook and Instagram outage, we'll look at the term "rented land." And I'll give you some alternatives to putting library marketing content on "land"... Continue Reading →
There is a romantic notion attached to wandering the stacks of the library, aimlessly lost in a sea of books for hours on end. But for a portion of our community, efficiency is the name of the game. They're hoping... Continue Reading →
Watch Now The Library Marketing Show, Episode 114 In this episode, I'll dive deeper into one of the big takeaways for libraries from Content Marketing World 2021. This is a concept that marketing expert Jay Baer explained during his keynote... Continue Reading →
Last week, I felt like a groundhog venturing out of its hole after a long winter of hibernation. But groundhogs only hibernate for five months, and I've been in lockdown for 19 months. I went to Content Marketing World, a... Continue Reading →
Watch Now The Library Marketing Show, Episode 112 In this episode, I've got three big updates for libraries that will affect your ability to post to social media. Kudos go to the University of North Carolina Libraries for their free... Continue Reading →
More than once, I've sat down at my computer to turn out a clever, groundbreaking, truly engaging library promotion... and ended up staring at a blank wall. There are days, or weeks, or months (or let's be honest, years... like... Continue Reading →
Watch Now The Library Marketing Show, Episode 111 In this episode, we'll talk through some tips for coming up with a name for your library program or event that will help you with promotion. Yes, this has marketing and promotional... Continue Reading →
In 1960, Kelly Johnson was the lead engineer at a division of Lockheed that made spy plans. One day, he handed a team of design engineers a handful of tools. Then he told the engineers that they must design a... Continue Reading →
Watch Now The Library Marketing Show, Episode 110 This video is for anyone who works in a library with a long holds list and frustrated readers. I'll share some ideas for keeping people engaged with your collection even as they... Continue Reading →
