Your library’s video got 5,000 views. Great! But what does that actually mean?
If you’re using video on Facebook, Instagram, TikTok, YouTube, or LinkedIn, you might be surprised by what each platform considers a “view.” And that matters when you’re trying to figure out whether your library’s video marketing is actually working.
In this episode of The Library Marketing Show, I’m breaking down what those view counts really tell you and the metrics you should pay attention to if you want to know whether people are actually watching, paying attention, and taking action.
Plus, kudos go to an entire state of libraries for doing something truly extraordinary.
Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.
Photo courtesy of Cincinnati & Hamilton County Public Library
In my last post, I shared the news that Meta is charging some Facebook Pages to post links and what that could mean for libraries.
This week, my team and I sat down for our monthly digital library marketing statistics chat. The Facebook change came toward the end of September, and we’ve seen a slight decrease in engagement and reach. We anticipate an even bigger drop next month.
And we had to wonder: What should we do, long term, to adapt to this change?
One commenter on my last post said, “Please just stop using Meta products and X. Libraries have expertise in information science. Find a better way. Choose platforms that have the potential to enhance democratic society instead of continuing to bow down to the tech oligarchy. Teach your patrons how to stay connected. Help them make the switch.”
That certainly is an option.
For right now, my advice is:
Don’t ask: How do I get around Facebook’s link restrictions? Ask: Why am I relying on Facebook to send people somewhere else in the first place?
My library is staying for now because that’s where most of our community is.
If you’re also staying on Facebook, here are seven practical ways to prioritize your links, create content that stands on its own, and connect with your community without relying on Facebook to drive every click.
1. Don’t panic and don’t immediately buy a subscription
Current reporting indicates this is an expanding test and rollout, rather than a universal rule for every Facebook Page. Meta has previously described the restriction as a test designed to determine whether increased link-posting capability adds value for paying subscribers.
So, don’t spend $50+ a month simply because you heard Facebook is charging for links. Determine how many external links your library actually posts and how much traffic those links generate. That will give you a data-driven wya to decide how much Facebook is worth to your library. And speaking of data…
2. Look at your data before deciding what to do
Go into Google Analytics and ask:
How much traffic to our website comes from Facebook?
Which link types perform best and drive meaningful website visits?
Are those visitors registering for programs, downloading things, using databases, getting a library card, etc.?
Here’s an important fact: Link posts already are not a major part of what people see on Facebook.
Meta’s Q1 2026 Widely Viewed Content data showed that just 1.3 percent of Facebook post views in the U.S. included an external link, down from 9.8 percent in 2022.
That’s a pretty remarkable statistic. The question isn’t “How do we keep posting all our links?”
It’s: Which links are important enough to distribute on Facebook?
3. Create a link strategy
So, we only get two external links on Facebook every month. What should they be?
For my library, we’ll be focusing on the large, systemwide programs and services, like Summer Reading, Winter Checkout Challenge, Author Talks, branch renovations or reopenings, etc.
Everything else gets communicated through our other channels like email and our blog.
4. Learn to communicate your message without a link
For example:
“Need help with your genealogy research? Our librarians can help you find census records, military records, obituaries, and more. Drop a request in the comments, and we’ll tell you how to get started.”
Now, using this method does mean you’ll need to respond to comments, which can take more time and be difficult for libraries with a small or nonexistent marketing staff.
So, consider carefully whether your library can sustain that type of post.
5. Use comments strategically but don’t assume they’re a loophole
When Meta tested the restriction in 2025, TechCrunch reported that links in comments weren’t affected by the test.
But Social Media Today specifically noted in its 2025 reporting that Meta was also experimenting with restrictions around links in comments.
And I’ve heard from some libraries that say they tried the “link in comments” workaround, only to have the comment disappear!
So I wouldn’t build your entire strategy around “just put the link in the comments.”
You can test it. But don’t assume Meta won’t eventually restrict that too.
6. Push people toward channels you actually own
This is the big lesson I want you to remember.
Facebook can change the rules tomorrow. Instagram can change the rules tomorrow. TikTok can change the rules tomorrow.
Your library’s website, email list, text messaging, and physical locations are all under your control. They’re properties you own. Social media is rented land.
I’d encourage libraries to use social media to build awareness, while using owned channels to build relationships and drive action.
For example:
Facebook: “Here’s why our new cooking program is going to be fun.”
Email: “Registration is open.”
Website: Full details + registration.
In-library: Staff recommends the program.
7. Don’t abandon Facebook. Change its job
I don’t entirely agree with the commenter who is begging us to leave Facebook altogether. Your audience expects you to be there.
You can train them to go elsewhere to connect with your library in a more meaningful way. But in the meantime, I think there is still value in posting on Facebook.
It can be your:
awareness channel
storytelling channel
community conversation channel
customer-service channel
discovery channel
entertainment channel
trust-building channel
And that’s consistent with what we’re seeing from Meta’s own product direction. Meta says its Facebook AI Search experience is increasingly designed to surface answers based on what people share publicly across its apps, not simply send people somewhere else via links.
Your Facebook posts should answer questions, tell stories, show experiences, or teach something.
For example, instead of posting: “New children’s programs are available! See our website for details. [LINK]”
Try:
“Three things happening at the library this week for kids: 🐛 Monday: Storytime with bugs 🎨 Wednesday: Art Lab 🦖 Saturday: Dinosaur Day
Which one would your kid choose?”
That gives people something useful even if they never leave Facebook.
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Photo courtesy Cincinnati & Hamilton County Public Library
Here’s how libraries are trying to adapt their Facebook strategy, prioritize valuable content, and reach their communities without relying on external links.
Some library marketers recently opened Facebook and found an unwelcome surprise message: Meta will now let them publish only two posts with external links each month unless they pay for a Meta One subscription.
The restriction isn’t affecting every Facebook Page yet. But reports indicate that Meta has expanded a test it began in December 2025, and more Page managers are encountering the limit following the launch of Meta One for Business. You can read the reporting from Social Media Today.
For libraries, this is more than an annoying platform adjustment. We use links to help people register for programs, find books, access databases, get library cards, locate community resources, and take action on advocacy issues.
So, I asked library marketers how they are responding. Their answers show that there is no perfect workaround. But libraries are already testing new approaches, adjusting workflows, and reconsidering the role Facebook plays in their marketing.
Strategy #1: Moving links into the bio
The most common immediate response is to direct followers to a collection of links in the Facebook Page bio.
Robin Johnsen, who is Webmaster and Technology Marketing Specialist at Lake County Public Library in Indiana, said their library added its Linktree link to its bio and plans to use “link in bio” language in new posts.
But she is not convinced that this will produce the same results.
“We’re not particularly satisfied with this approach,” says Robin. “We know from Instagram that people don’t really like going to a link in the bio and those links aren’t going to get a lot of traffic.”
Robin is especially concerned about the extra step required of users.
“We’re going to get less traffic to our resources and events. People just don’t like being redirected elsewhere to click something else. If it’s not as convenient as possible, they bounce.”
Robin Johnsen
That concern is particularly relevant for any library that is trying to get people to do something more consequential than simply read a post. Robin pointed to a recent advocacy campaign about the Federal Communications Commission’s comment period surrounding eRate. The campaign depended on the library’s ability to connect people directly with the resources they needed.
Ashley decided to standardize the library’s Facebook and Instagram links and is using Linktree to highlight campaigns, programs, and other priorities.
She is also creating a one-page guide to help the social media team use this approach consistently.
It reads, in part, “Routine posts should use the links in our bio. To keep CCPL’s Facebook and Instagram posts consistent and make it easy for patrons to find information, do not include direct URLs in social media posts. Instead, direct patrons to the appropriate permanent link in the CCPL bio.”
Her guide gives staff specific calls to action based on the type of post:
Program promotions send people to the events calendar.
Materials lead to the catalog.
Service and digital-resource posts point people toward the library website.
The guide also makes an important distinction: Not every social media post needs a link. Staff spotlights, displays, celebrations, behind-the-scenes content, reading recommendations, and entertaining posts can stand on their own.
Strategy #2: Creating a permanent Facebook link post
Heather Baker, Public Relations and Marketing Manager at Troy-Miami County Public Library in Ohio, is taking a slightly different approach. She created a post called “Need a Library Link?” and pinned it to the top of the library’s Facebook Page.
“I figured it would be an ongoing list,” says Heather. “Interestingly enough, there was no limit to the number of ‘links’ I could put in the post.”
I thought this was a great approach, and I’ve asked my social media specialist to do the same. We’ll be monitoring our metrics to see if it works.
Heather says her library’s Facebook Pages were restricted while it was promoting a large Dolly Parton-themed event. She used the free month of Meta One to get through that immediate campaign and then canceled the subscription.
Going forward, she plans to reserve links for priorities.
“My plan is to be strategic about using the registration links in my events. I added those to my post instead of the website links, since they don’t appear to be limited yet. I also added links to more of my website pages to my bio on my Facebook main page.”
Heather Baker
This approach gives followers a consistent place to look for frequently requested destinations without requiring each individual post to contain a link.
Strategy #3: Testing action buttons and links in comments
Veronica Potenza, who is Head of Technology and Reference at Wyckoff Free Library in New Jersey, is exploring several options. Her library is adding Linktree to its “About” section, but she is also investigating Facebook’s Page action button.
“You can only have one at a time for a page, but it can be changed any time,” she explains. “It could be to send a message or set as a direct link to a site. However, depending on what you set the action to be, it can’t always be ‘applied’ to a post. I still have to look into it some more.”
She has also seen libraries place links in a comment rather than in the original post. But the results are inconsistent.
“A few people suggested adding links in a comment on the post, which seems to be working for now, but one commenter said they got cut off from doing it,” adds Veronica.
I heard from other libraries who also said they were blocked from adding links in a post comment. The application of that rule appears to be inconsistent.
So, links in comments may be worth testing. But libraries should not build their entire strategy around a workaround that Meta could restrict or that may already work differently from one Page to another.
Strategy #4: Looking at third-party scheduling tools
Third-party scheduling tools are another possible workaround, but they raise their own questions.
Robin Johnsen said she had seen reports that scheduling tools allowed some libraries to continue posting links.
“We have a pro Canva account that includes this service, but have discovered it does not allow for the inclusion of alt text in scheduled posts,” says Robin. “So it’s back to the drawing board on that one since it doesn’t meet our accessibility standards.”
Ashley Littleton said her team relies heavily on Buffer. However, when she responded, Buffer was still determining how the Facebook change would affect its platform.
Paying may not be an option for most libraries
The obvious question is whether libraries should simply pay for Meta One. That decision may be more complicated than its cost.
Robin Johnsen said government entities are listed as ineligible for Meta One, which means her library cannot purchase the subscription even if it wants to. She is working to have the library recognized as a government organization on Facebook and is also pursuing official nonprofit recognition on the platform in hopes of receiving better customer support.
“Theoretically, if we are recognized on Facebook as a government org, the link restriction could be lifted,” says Robin. “However, I’ve had no luck convincing Facebook that we are one, so I have a support ticket in about that.”
Rethinking Facebook’s role
The most important response may not be a technical workaround at all.
Robin Johnsen said her library will run tests and may eventually explain the change publicly, ask patrons how they prefer to receive resources, and shift more attention to other platforms.
“Facebook will become a much less effective platform for us,” says Robin. “After I run a few tests, depending on the results, we will likely make a public post explaining to our patrons why our posting has changed and asking if they have any feedback on a better way to get them the resources they’re accustomed to.”
“Of course, we’re also looking into shifting our focus to other social media sites. I hear LinkedIn is hopping.”
Ashley Littleton views the restriction as another example of a platform creating inconvenience and then charging organizations to remove it. But she said the lack of communication was the most frustrating part:
“I’m not even surprised or irritated by the change. I feel like this is just the subscription model streaming services use, where intentional inconvenience becomes a revenue stream. But their absolute lack of transparency and communication is what really annoys me.”
Ashley Littleton
So now what?
None of these approaches is a guaranteed solution. Meta’s restrictions may continue to change, and libraries are reporting different experiences across Pages and publishing tools.
For now, the best response may be to test carefully, document what happens, monitor referral traffic, and avoid building a new strategy around a loophole that could disappear tomorrow.
In my next post, which I’ll publish on Monday, Oct. 12, I’ll share seven practical steps library marketers can take to prioritize essential links, build stronger posts without them, and reduce their dependence on platforms they do not control.
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I had a completely different topic planned for today’s Library Marketing Show.
Then Facebook dropped some news that could have a big impact on how libraries use social media: the platform is beginning to charge some libraries to include links in their posts.
If Facebook is one of your library’s primary ways of driving people to your website, events, programs, resources, or online services, this is something you need to understand.
In this episode, I’m breaking down what’s happening, what it could mean for library marketing, and why this may be a sign that we need to rethink how much of our marketing strategy depends on social media platforms we don’t control.
Photo courtesy of Cincinnati & Hamilton County Public Library
“Curiosity Isn’t Quiet” helped King County Library System rethink what library marketing can look like. And the results are remarkable!
Libraries spend a lot of time talking to people who already love libraries. King County Library System wanted to do something different.
KCLS serves more than 1.6 million residents through 50 libraries just outside Seattle. But after several leadership changes and turnover within its Communications and Marketing department, the organization saw an opportunity to rethink how it told its story.
The goal wasn’t simply to promote programs or convince existing patrons to attend another event. It was to get people who hadn’t visited a library in years — or perhaps had never visited at all — to reconsider what a public library could offer them.
So KCLS embarked on a campaign built around a deceptively simple idea:
Curiosity Isn’t Quiet.
And the results? Chase Gallager, Director of Communications and Marketing at KCLS, says, “A 22-point jump in brand awareness across non-members. And among our members, they were increasingly convinced that their public investment is worth it.”
“For an institution serving 1.5 million people across King County, those aren’t vanity metrics. That’s people rediscovering something they’ve forgotten was theirs.”
Chase was gracious enough to share how his library did it, so you can replicate this at your library.
Starting With a Question
The campaign began in September 2024 with a question that plagues many libraries: What do people who aren’t library users actually know about us?
KCLS wanted to reconnect with its community and “reinvigorate our marketing with a fresh campaign to drive awareness of KCLS and reconnect with our patrons.”
But the team didn’t want to rely on assumptions about what the community knew or didn’t know about the library. So they did some research.
KCLS surveyed both patrons and non-patrons to establish a baseline for brand awareness and awareness of specific library services. That research helped the team identify opportunities to showcase services that people might not associate with a modern public library.
As part of the campaign development process, KCLS brought together leadership and staff from across the organization for brainstorming sessions. The goal was to make a list of everything the library does for its community.
“Starting with leadership and staff from around the organization, we held brainstorming sessions to chart out all the things that our libraries do every day for patrons,” recalls Chase.
Chase says the collaborative process did more than generate ideas. It built trust and support internally for the campaign’s development.
That turned out to be important because KCLS wasn’t simply creating a new advertising campaign. It was changing the way the organization thought about marketing.
Meet “Curiosity Isn’t Quiet”
Eventually, the team landed on “Curiosity Isn’t Quiet.” The line works on several levels.
It plays with the traditional image of the library as a place where everyone is expected to whisper. But it also reframes curiosity as something active, energetic, and even a little disruptive.
Chase says that ultimately, the campaign became “both a playfully tongue-in-cheek reference to the hushed library hallways of the past, and an invitation to our audience to be bold and inquisitive.”
Marketing to People Who Aren’t Already Library Users
One of the biggest strategic decisions Chase and his team made was to focus on people who weren’t already regular library users.
That meant the library couldn’t simply rely on the channels and messages it had traditionally used to communicate with existing patrons. It needed to compete for attention.
Chase said the messaging was designed to reach people “who hadn’t set foot in a branch in years, maybe ever.”
“Surgically Targeted” Advertising
KCLS has historically spent an average of about $327,000 a year on advertising since 2022. That sounds like a lot to many libraries (including mine!), but it comes out to roughly $0.25 per person in its service area.
For “Curiosity Isn’t Quiet,” the team decided to make that money work harder. Rather than primarily boosting organic social media content or relying on broad-reach broadcast advertising, KCLS shifted to a social, video-first strategy.
“We worked to develop thoughtful targeting focused on our service area, as opposed to broadcast mediums that had historically spread our advertising dollars too thin.”
Chase says the library used more efficient ad types that are favored by the algorithms.
The result? KCLS cut the cost of its digital advertising by 66 percent, meaning the library could reach far more people without increasing its advertising budget. That’s a pretty compelling argument for being more strategic about who sees your advertising.
And the campaign wasn’t just about paid media. KCLS also brought in a new social media strategist shortly after the campaign launched.
“She brought fresh thinking and smart strategy to our social content,” says Chase.
The combination of targeted advertising and a stronger organic social strategy helped drive rapid growth in social engagement, including more than 50 percent growth on Instagram during the year.
The Number That Should Get Your Attention
The headline result from the campaign was dramatic: Brand awareness among non-members increased by 22 points.
That number came from comparing the baseline brand survey conducted at the beginning of the campaign with another survey conducted nearly a year later.
Because brand awareness is the central objective, Chase and his team plan to continue monitoring perception, awareness of specific library services, and other measures through additional surveys.
The Library Card Became a Piece of Art
One of the most delightful parts of the campaign was a completely different kind of marketing opportunity: the library card.
Many of KCLS’s library card designs were more than a decade old. So, the library partnered with local artists to create seven new library card designs. The team created video interviews with each artist, giving patrons a chance to hear the stories and perspectives behind the artwork.
The response was outstanding: The new cards depleted KCLS’s annual supply in just a few months.
New library cards are sometimes treated as a marketing gimmick. But here’s Chase and his team have to say about that.
“There isn’t always going to be a return on investment on revamping library cards,” says Chase. “Seeing smiling patrons with their new miniature pieces of art will always win us over.”
Curiosity Became a Summer Reading Strategy
The “Curiosity Isn’t Quiet” campaign didn’t stay confined to advertising.
KCLS used one of the concepts developed during the campaign — “Curious Creatures” — as the foundation for a new kids’ summer reading program. The library reconsidered its reading incentives and introduced a branded Welcome Kit box as part of the experience.
The results were striking. In 2024, KCLS had approximately 12,000 summer reading finishers across the system. In 2025, more than 30,000 readers had signed up, with the numbers continuing to grow through the end of July. That’s more than double the previous year’s number.
And it illustrates something important: A strong brand idea can become a platform for many different campaigns and initiatives.
Not Everything Went Smoothly
Of course, even a highly successful campaign comes with challenges. For KCLS, one of the biggest was production.
“Internally producing creative requires a lot of planning, and often we ran up against deadlines,” remembers Chase.
As a small internal team, maintaining the production pipeline remains a challenge. The library is now looking for ways to improve that process and stay ahead of deadlines.
There was also some internal confusion about the campaign itself. In particular, some staff members thought the “Curiosity Isn’t Quiet” icon was the library’s new logo.
I can relate to that problem, and it highlights an important lesson for libraries considering a major brand campaign: Changing how you market externally can also require significant internal communication.
When you’re introducing a new visual identity for a campaign, staff need to understand what it is, what it isn’t, and how it fits into the larger organizational brand.
“It’s a challenge to break preconceived notions, internally and externally,” admits Chase. “Often it takes a team working together to show a new path forward for library marketing.”
“We have learned to think big, lean into the sparks of creativity that come from brainstorming, and give new things a shot.”
The Most Important Result Might Be Hard to Measure
The numbers are impressive. But Chase says some of the best results aren’t numbers at all.
“We’ve seen a rapid increase in social engagement,” he points out. “It’s getting such amazing feedback and joy from our patrons with their new library cards, or spotting the campaign in the wild.”
To me, that’s the amazing part. Because it’s one thing for someone to see an ad because you paid to put it in front of them. It’s another thing for them to recognize your campaign when they encounter it in an unexpected place. And that recognition is exactly what brand awareness is supposed to accomplish!
What Other Libraries Can Learn From This Campaign
So what should another library do if it wants to move beyond promoting individual programs and start building a true brand campaign? Chase says, you have to start with the library staff.
“Start internally to build excitement and gain alignment with staff, especially in organizations absent other cohesive marketing campaigns,” he advises.
What I learned from writing this post is: Curiosity isn’t quiet. And neither is a library brand that knows what it wants to say.
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Have you ever looked at your library marketing calendar and said to yourself, “I have to promote story time again. What on Earth am I going to say this time?”
Your library’s evergreen services are really valuable, but it can get tedious promoting them over and over again.
So, how do you do it in a way that keeps that content fresh and interesting, and perhaps brings new people to your library? We’re going to talk about it in this episode of The Library Marketing Show!
Plus, kudos go to a library that combined a pop culture moment with a popular book series for timely, authentic marketing magic.
Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.
When we think about library marketing, we usually think about patrons. But every great patron experience starts with staff who know what’s happening.
That’s why I recently spoke with Nina Kenney, Head of Communications at Lake Villa District Library in Illinois, about how her library transformed internal communication.
The project was a way to strengthen culture, improve workflows, and help every employee, from part-time shelvers to department heads, feel connected.
“This project shined a light on the importance of internal communication. You can’t underestimate it.”
-Nina Kenney
The Problem: A Bigger Building Created Bigger Communication Challenges
When Lake Villa District Library moved into a new 66,000-square-foot building in 2019 — double the size of its previous location — communication became more difficult.
The old building naturally encouraged casual conversations. The new three-floor building meant staff rarely crossed paths, making it much easier for information to stay inside departments.
At about the same time, the library welcomed a new director, launched strategic planning, and created a Learning & Development Coordinator position. That is a lot of information to be shared!
Suddenly, email became the default communication channel for everything. Staff quickly became overwhelmed. It’s no wonder that when the library surveyed employees about their biggest frustration, the answer was clear: Too many emails.
That’s a tough piece of feedback. As library marketers, many of us are tasked with communicating both internally and externally. Half of our job is to make sure all staff have the information they need to do their jobs every day.
So if you can’t send an email every time you need to communicate with staff, what do you do?
The Goal Was About Communication… and So Much More
As the team evaluated intranet platforms, they realized they wanted to:
Reduce email overload
Create a single source of truth and information
Streamline marketing and service requests
Build community across departments
Make part-time staff feel just as connected as full-time employees
That last goal became especially important.
“We really wanted everybody to feel like they were part of the team,” says Nina.
What They Built
Lake Villa eventually settled on a staff hub, which became the “one source of truth” location for staff.
Their staff hub includes:
A personalized dashboard
Marketing request forms with automated tracking
Learning & Development resources
Policy documents
Board packets
Leadership notes
Knowledge base articles
Project workspaces
Team collaboration areas
Staff recognition
Birthdays
Social groups like “What Are You Reading?” and “What Are You Watching?”
One feature Nina especially appreciates is the marketing request tracker. Instead of chasing down emails or worrying about forgotten requests, every project automatically enters a queue.
“I used to miss jobs because requests got buried in email,” laments Nina. “That doesn’t happen anymore.”
Building Community Matters to Staff
So many of us think of internal communication in a very formal, business-like way. I love that Nina’s library took staff communication to the next level, intentionally building spaces where staff could simply connect.
Employees share what they’re reading. They recommend television shows. Birthdays are celebrated. Staff can publicly recognize one another for great work.
Those little interactions help replace the spontaneous conversations that disappeared after moving into a much larger building. And they create a culture that keeps staff feeling engaged, informed, and connected to the library’s overall mission.
Did It Work?
According to Nina, yes! Staff engagement has been strong, although adoption wasn’t immediate.
The team involved employees throughout development, asked them to help name the platform, and even introduced it with a fun “infomercial” during Staff Development Day.
That investment paid off. Today, staff know where to find updates, training, forms, policies, and project information without digging through overflowing inboxes.
A Surprise Takeaway About Email
One insight from our conversation surprised me. Even after building an impressive employee hub, Nina doesn’t think email should disappear.
When I shared that the library where I work sends a daily staff email, I admitted I initially assumed employees would find it overwhelming. Instead, staff told us they appreciate it. Nina wasn’t surprised.
“Say what you will about email, but it does create community. If people don’t feel engaged or they don’t feel they belong, everything else becomes harder.”
-Nina Kenney
That’s an important reminder. Internal communication works best when you choose the mix of tools that works for your staff. And that’s going to be different for every library.
Final thought
If, like me, you are trying to improve internal communication, here are some questions you can ask yourself, according to Nina.
Where do staff naturally look for information?
Are we creating unnecessary email?
Can employees easily find policies and forms?
Are project requests getting lost?
How do we help part-time staff feel included?
Are we creating opportunities for staff to connect with one another?
Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:
When your library promotes a book, what benefit do you usually talk about?
Maybe it will help you learn something new. Build a skill. Expand your knowledge. Improve yourself.
Those are all good reasons to read, but what if we’re missing the reason people actually want books in their lives? We’ll get into it in this episode of The Library Marketing Show.
Plus, see how one Michigan library got a ton of fantastic publicity for two amazing programs.
Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.
