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Super Library Marketing: Practical Tips and Ideas for Library Promotion

New Features on YouTube and Facebook, Plus Why You Might Want to Rethink Where You Spend Your Media $$: Social Media Updates for Libraries

Watch Now The Library Marketing​​​​​​​​ Show, Episode 128 In this episode, I'll share the latest social media updates for January 2022, including a new way to filter analytics on YouTube and a new way to share video clips from Facebook... Continue Reading →

14 Completely Random and Free Tools You Need in Your Life To Make Your Library Promotional Work Easier

My mother believes the old-fashioned way is the best way to do most things. She prefers mixing cookie dough with a spoon rather than using her KitchenAid mixer. She likes wrapping gifts with paper rather than using gift bags. She... Continue Reading →

Sneaky Secrets to Help You Find More Music for Your Library’s Instagram Reels

Watch Now The Library Marketing​​​​​​​​ Show, Episode 127 In this episode, I'll answer a viewer's question about how to find a better selection of music on Instagram Reels. Kudos in this episode go to the Fairfax County Public Library. Watch... Continue Reading →

Want To Improve Your Productivity and Feel Pride in Your Work? Here Are the 7 Essential Habits of Highly Effective Library Marketers.

I'm 100 percent certain that everyone who reads this blog has heard of the book, "The 7 Habits of Highly Effective People" by Stephen Covey. Written in 1989, this self-help book has sold more than 25 million copies worldwide. Covey's... Continue Reading →

Summer Reading 2022! How to Decide If Your Library Should Use Pre-Produced Graphics or Make Your Own

Watch Now The Library Marketing​​​​​​​​ Show, Episode 126 In this episode, I'll answer a viewer question from Victoria at the West Bloomfield Township Public Library. She asked, "Aside from the obvious budgetary considerations if public libraries use themes from a... Continue Reading →

3 Easy Ways to Update Your Library Marketing Plan for the New Year

Watch Now The Library Marketing​​​​​​​​ Show, Episode 125 In this episode, I'll share three tips to help you update your library marketing plans for 2022. This exercise will help you to promote your library in a way that is strategic... Continue Reading →

The 2022 Guide to Social Media for Libraries: Twitter

Reader note: This is the final blog post of 2021. I'll be taking a break over the holidays. The next post will be a new episode of The Library Marketing Show on January 5, 2022. Thank you for sticking with... Continue Reading →

Is Instagram’s Chronological Feed Returning? The Top Social Media Headlines for Libraries!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 124 One note: This is the last episode of 2021! The Library Marketing Show will return with new tips and information on Wednesday, January 5, 2022 after I give my brain a rest.... Continue Reading →

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