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Super Library Marketing: Practical Tips and Ideas for Library Promotion

How to Name Your Library Program or Event for Best Marketing Results… (Yes, This is a Marketing Function!)

Watch Now The Library Marketing​​​​​​​​ Show, Episode 111 In this episode, we'll talk through some tips for coming up with a name for your library program or event that will help you with promotion. Yes, this has marketing and promotional... Continue Reading →

The Secret to Writing Engaging Copy for Any Library Promotion AND Getting Results Starts With a “KISS”!

In 1960, Kelly Johnson was the lead engineer at a division of Lockheed that made spy plans. One day, he handed a team of design engineers a handful of tools. Then he told the engineers that they must design a... Continue Reading →

Readers Can’t Wait! Marketing Around a Long Holds List at Your Library

Watch Now The Library Marketing​​​​​​​​ Show, Episode 110 This video is for anyone who works in a library with a long holds list and frustrated readers. I'll share some ideas for keeping people engaged with your collection even as they... Continue Reading →

Will Anyone Come to Library Programs Ever Again? Eight Ideas for Reimagining Programming in the Age of “The Next Normal”

This week, I learned a new term used to describe the way the world is transforming in the wake of the pandemic. “The Next Normal” was coined by workplace consulting firm McKinsey & Company. It describes the changes which continue to... Continue Reading →

Four *Easy* Ways to Promote Your Library’s Children’s Collection

Watch Now The Library Marketing​​​​​​​​ Show, Episode 109 In this video, I'll share four ways you can make sure the public knows about the many wonderful children's books you have in your library's collection. Kudos in this episode go to... Continue Reading →

Promoting Your Library On All Channels: What Are Your Most Pressing Concerns or Questions About Library Marketing?

You've worked HARD over the past 18 months. Your labor is what made libraries work during the biggest crisis in modern history. You kept your communities reading, learning, informed, and healthy during the pandemic. I've been thinking a lot about... Continue Reading →

Three Design Tips For Creating Beautiful Social Media Graphics for Your Library

Watch Now The Library Marketing​​​​​​​​ Show, Episode 108 In this episode, I'll share three easy design tips for your library's social media graphics. Kudos in this episode go to the Carmel Clay Public Library for turning a vacant supermarket into... Continue Reading →

Planning for Magic! How To Keep Your Eyes (and Your Schedule) Open for Unexpected Library Promotional Opportunities

I have never been one for spontaneous excursions. When I travel (boy, do I miss travel!), I like to have a plan. I research restaurants. I research tourist attractions. I check to see if there's a library in the area.... Continue Reading →

Twitter Stats, Facebook’s Free Social Impact Conference, and YouTube’s Aesthetic Guide: Social Media Updates for Libraries

Watch Now The Library Marketing​​​​​​​​ Show, Episode 107 It's time for social media updates for libraries! We'll highlight three headlines and talk a bit about their impact on library social media. Kudos in this episode go to the Columbus Library... Continue Reading →

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