Photo courtesy Cincinnati and Hamilton County Public Library I do my best writing in the darkness. I wake up most workdays around 5:30 a.m. I pour coffee and add enough creamer to turn the liquid from black to beige. Then... Continue Reading →
https://youtu.be/O87n6atiMg0 Watch Now The Library Marketing Show, Episode 177: I made a big mistake. I trusted Artificial intelligence (AI)! It was embarrassing but... it's a great lesson for me and for your library. In this episode, I'll share what I... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library Trenton Smiley’s job in a library is what you might call a full-circle moment. At the age of 21, Trenton went to the library with his future wife to research careers. While... Continue Reading →
https://youtu.be/YazMN2h8qoM Watch Now The Library Marketing Show, Episode 176: A marketing agency has done the research and is unveiling the best days and times to post on social media. But is this the advice your library has been searching for?... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library Your subject lines play a significant role in the success of your library email marketing campaigns. They're the first thing your recipients notice about your emails. And a good subject line is... Continue Reading →
https://youtu.be/00Z8Bv9CtOw Watch the video The #LibraryMarketing Show, Episode 175: Is this the end of social media marketing for libraries?? I know that's a scary thought. (But, is it really?) There are signs that social media, in general, is not holding... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library When Julia Pitts walks into a library or flips open a newly checked-out book, she remembers her grandmother, Velma. A frugal woman who grew up in the Great Depression, Velma embedded Julia... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library In my sophomore year of high school, I nearly failed my math class. Geometry at Old Fort High School was taught by Mrs. Hoover, a quiet, unassuming woman with a bouffant hairdo... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 