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Super Library Marketing: Practical Tips and Ideas for Library Promotion

COME BACK TO THE LIBRARY! Ideas for How to Re-engage Inactive Cardholders.

Watch Now The Library Marketing Show, Episode 77 In this episode, I'll share some ideas for getting inactive cardholders to come back and use the library again. Thank you to Jackie from the Union County Library System for submitting this... Continue Reading →

The Dreaded Library Annual Report: How to Create a Masterpiece that Showcases Your Library’s Value and Inspires Your Readers

Is there any library marketing task as daunting as the annual report? I don't think so. Neither does reader Carrie Weaver of Peters Township Public Library. She is the inspiration behind this post. Carrie writes, "I am sure many other... Continue Reading →

Four Tips to Get Library Staff EXCITED About Sharing Ideas for Library Marketing!

Watch Now The Library Marketing Show, Episode 76 In this episode, I'll share some ideas for getting your fellow library staff members excited and energized to give you photos, ideas, and information that you can use for library marketing. Thank... Continue Reading →

Six Years Later, Library Marketing No Longer Stinks! Here are Four Forward-Thinking Things Libraries Must Do Now.

I started this blog six years ago. Can you believe it? When I published my first post, I really had one goal: To help other library workers. I believed that sharing tips, strategies, ideas, and best practices for library marketing... Continue Reading →

🎉🥳The New Year is Here! Here are Five Things for Your Library to Promote in 2021.

Watch Now The Library Marketing Show, Episode 75 In this episode, I'll go over five library strategies for 2021. Kudos in this episode go to the Elsmere Library for a Facebook post and their fun cookie recipe exchange! Do you... Continue Reading →

The 2021 Guide to Social Media for Libraries: Pinterest

This is the final installment in a six-part series on social media best practices for libraries in 2021. Learn about Facebook here.Get the guide for Twitter here.Make Instagram work for your library here.Get the guide to YouTube success here. Create... Continue Reading →

Should My Library Spend 💵 on Social Media Ads?

Watch Now The Library Marketing Show, Episode 74In this episode, I talk about whether it's worth it for libraries to spend budget on social media ads! Do you agree with my assessment? Have you purchased ads on social media for... Continue Reading →

The 2021 Guide to Social Media for Libraries: LinkedIn

This is the fifth in a six-part series on social media best practices for libraries in 2021. Learn about Facebook here and get the guide for Twitter here. Find out how to make Instagram work for your library here and... Continue Reading →

Use This Tool to Make Your Library Website Better Than Ever!

Watch Now The Library Marketing Show, Episode 73In this episode, I explain how Hotjar works to help you understand how people are using your library website... and how you can use that information to improve the user experience for your... Continue Reading →

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