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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

Which Libraries Are Kicking *ss on Facebook? A Viewer Seeks Inspiration

Watch NowThe Library Marketing Show, Episode 47 Angela answers a viewer question from a librarian at Pearsall Public Library. This librarian feels like she's "drowning" on Facebook. She wanted to know if there were any libraries doing a great job... Continue Reading →

Why the Circle of Promotion is Your Best Bet for Library Marketing

Watch Now The #LibraryMarketing Show, Episode 46Angela explains the Circle of Promotion and how all of your marketing tactics should tie together so we can reach our whole community. Here is the blog post by Angela's former library that she... Continue Reading →

Your Library is Reopening: How to Communicate New Rules to Your Staff and the Public During a Pandemic

Note: There will be no blog post on Monday, May 25 due to the Memorial Day commemorations here in the United States. I will post an episode of The Library Marketing Show on Wednesday, May 27. The next blog post... Continue Reading →

The Very Latest Research on Social Media and How It Affects Library Marketing

Watch Now The #LibraryMarketing Show, Episode 45 Angela goes over the latest study from Sprout Social which lays out the latest research on how people are using social media, plus how they view social media use by brands. The same... Continue Reading →

Marketing is Not a Dirty Word! Why Libraries Need to Promote Themselves Now, More Than Ever

Back in February, I had the great pleasure of attending and speaking at the Edge 2020 conference in Edinburgh, Scotland. While there, I heard from librarians across the United Kingdom as they shared stories about the fantastic work happening in... Continue Reading →

Don’t Stop Communicating! Tips for Handling Library Promotion Overload During a Crisis

Watch Now The #LibraryMarketing Show, Episode 44 When you're trying to figure out how to get all the work you have to get done during this pandemic and you're feeling overloaded, the one thing you SHOULD NOT sacrifice is communication... Continue Reading →

Virtual Library Programmers–Heads Up! Here’s a Super Easy, Step-by-Step Plan to Establish a Style Guide for Your Library Videos

There's a trend in library marketing now. It's born out of necessity and determination. More libraries are producing videos. They're using the format to deliver programs to their community. They're using video to explain the value of their library, as... Continue Reading →

Three SUPER Easy Ways to Get More Results from Your Library Email Marketing!

WATCH NOW The #LibraryMarketing Show, Episode 43 In this episode, Angela shares three very simple ways you can add punch to your email subject line and header text. Doing one of these three things every time you send an email... Continue Reading →

Butts in Seats: Which Video Metrics Count as Attendance in the New World of Virtual Library Programming?

This week's post is inspired by a question on the Libraries and Social Media Facebook page. A library staff member asked this: "We're being asked to track the virtual 'butts in seats' numbers for each of our programs and also... Continue Reading →

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