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Super Library Marketing: Practical Tips and Ideas for Library Promotion

The 2022 Guide to Social Media for Libraries: YouTube

This is part of a series on social media best practices for libraries in 2022. These posts include best practices for the following platforms: FacebookInstagramTikTokLinkedIn In the coming weeks, I'll be sharing the latest best practices for Pinterest and Twitter.... Continue Reading →

How to Say “No” and Save Your Sanity When Working in Library Promotions: My Top 3 Tips

Watch Now The Library Marketing​​​​​​​​ Show, Episode 122 In this episode, I'll share advice for anyone working in library promotions on how to say "no." How do you have that difficult conversation? I've got three tips for you. Kudos in... Continue Reading →

The 2022 Guide to Social Media for Libraries: Everything You Need to Know About LinkedIn

This is part of a series on social media best practices for libraries in 2022. These posts include best practices for the following platforms: Facebook Instagram TikTok In the coming weeks, I'll be sharing the latest best practices for Pinterest,... Continue Reading →

Instagram and Twitter Release New Features plus a Showdown with TikTok! Here are This Month’s Social Media Updates for Libraries.

Watch Now The Library Marketing​​​​​​​​ Show, Episode 121 In this episode, I'll share three headlines about social media and how they affect your work at the library. They include a case study comparing ads on Instagram Reels vs. TikTok, a... Continue Reading →

The 2022 Guide to Social Media for Libraries: Everything You Need to Know About Instagram

This is the second in a six-part series on social media best practices for libraries in 2022. Learn about best practices for Facebook here. In the weeks to come, I'll be sharing the latest best practices for YouTube, LinkedIn, Pinterest,... Continue Reading →

My Most Controversial Episode Ever: Should Libraries Quit Facebook?!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 120 In this episode, I'll lay out a three-point argument for why it may be time for libraries to consider moving away from posting on Facebook. I know this feels likes it's in... Continue Reading →

The 2022 Guide to Social Media for Libraries: Everything You Need to Know About Facebook

This is the first in a six-part series on social media best practices for libraries in 2022. Instagram tips for 2022 are here. In the weeks to come, I'll be sharing the latest best practices for LinkedIn, Pinterest, YouTube, and... Continue Reading →

How To Write Great Program Descriptions To Drive Attendance for Your Library!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 119 In this episode, I'll answer a question from Leica who works at the Romeo District Library in Michigan. She said, "Would love some further suggestions for varying program descriptions, including making them... Continue Reading →

Conquering Social Media for Your Library: The Seven Decisions You Need To Make Before You Create Your Next Post!

I love libraries. I work with libraries. I talk to library staff every single day. I like, share, and comment on library social media posts. But every time I open my app for any of the platforms, I NEVER see... Continue Reading →

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