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Super Library Marketing: Practical Tips and Ideas for Library Promotion

Turn Library Promotions on Their Head with This Surefire Yet Simple Way To Capture Attention

Photo courtesy Public Library of Cincinnati and Hamilton County Imagine for a moment that you are walking down a city street, minding your own business when you see the clown Pennywise. That’s right. The terrifying lead character from the Stephen... Continue Reading →

Let’s Put This Big Question To Rest Once and for All: Sending Marketing Emails to Your Library Patrons Is NOT an Invasion of Privacy!

Watch the Episode Now The Library Marketing​​​​​​​​ Show, Episode 153: In this episode, I will try to put to rest a question that continues to permeate the library marketing world. Libraries are defenders of truth, democracy, and privacy. And in... Continue Reading →

Your Patrons Are Not Goldfish! The Powerful, Scientifically Proven Reason Why Your Library Should Aim To Hold the Sustained Attention of Your Community

Photo courtesy Cincinnati and Hamilton County Public Library When I was a child, my first pet was a goldfish. I named it Goldie. Totally original, I know. Goldie lived in a glass bowl decorated with neon-colored rocks and a tiny... Continue Reading →

💥4 Big Changes for Twitter and Instagram That Will Have a Major Impact on Your Library Marketing!

Watch the Video Now The Library Marketing​​​​​​​​ Show, Episode 152: In this episode, I'll share two major changes coming to Twitter AND two major changes coming to Instagram. These four headlines will have an impact on the way you promote... Continue Reading →

You Don’t Have to Choose Between Print and Digital Books: How to Promote Your Collection to Patrons Who Use BOTH Formats

Image courtesy Cincinnati and Hamilton County Public Library Dear readers: I have a poll for you to take this week. Thanks in advance! Answer this question How many times have you been asked the question: which do you prefer most,... Continue Reading →

There’s a NEW Social Media Platform for Senior Citizens… and It’s a Big Opportunity for Libraries!

Watch the Episode Now The Library Marketing​​​​​​​​ Show, Episode 151: In this episode, I'll introduce you to a new social media platform launched by the AARP called Senior Planet Community. This is an excellent promotional opportunity for libraries. I'll share... Continue Reading →

A Major Research Study Sheds Light on the Reading Habits of Millennials and Gen Z: What the Results Mean for Your Library Promotions

Photo courtesy Cincinnati and Hamilton County Public Library Self-absorbed. Screen-obsessed. Entitled. Lazy. Those are just four of the many stereotypes I've heard about young adults. I’ve raised two Gen-Zers. My daughters, now aged 18 and 22, are hardworking and socially conscious.... Continue Reading →

Branding for Your Library: Stand Out From the Crowd With Smart, Strategic Placement of Your Brand

Watch the Episode Now The Library Marketing​​​​​​​​ Show, Episode 150 In this episode, we will answer a viewer's question. Margaret Luedke is Programs and Marketing Coordinator at Juneau Public Library in Juneau, AK. She writes, "I am new to library... Continue Reading →

Marketing Your Library to Senior Citizens: How to Circumvent Stereotypes and Authentically Connect With Older Patrons

  Photo courtesy Cincinnati and Hamilton County Public Library A few weeks ago, I learned that, as a 50-year-old, I can technically join the American Association of Retired Persons (AARP). I have NO INTENTION of retiring for many, many more... Continue Reading →

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