This is part of a series on social media best practices for libraries in 2022. These posts include best practices for the following platforms: FacebookInstagramTikTokLinkedIn In the coming weeks, I'll be sharing the latest best practices for Pinterest and Twitter.... Continue Reading →
Watch Now The Library Marketing Show, Episode 122 In this episode, I'll share advice for anyone working in library promotions on how to say "no." How do you have that difficult conversation? I've got three tips for you. Kudos in... Continue Reading →
This is part of a series on social media best practices for libraries in 2022. These posts include best practices for the following platforms: Facebook Instagram TikTok In the coming weeks, I'll be sharing the latest best practices for Pinterest,... Continue Reading →
Watch Now The Library Marketing Show, Episode 121 In this episode, I'll share three headlines about social media and how they affect your work at the library. They include a case study comparing ads on Instagram Reels vs. TikTok, a... Continue Reading →
This is the second in a six-part series on social media best practices for libraries in 2022. Learn about best practices for Facebook here. In the weeks to come, I'll be sharing the latest best practices for YouTube, LinkedIn, Pinterest,... Continue Reading →
Watch Now The Library Marketing Show, Episode 120 In this episode, I'll lay out a three-point argument for why it may be time for libraries to consider moving away from posting on Facebook. I know this feels likes it's in... Continue Reading →
This is the first in a six-part series on social media best practices for libraries in 2022. Instagram tips for 2022 are here. In the weeks to come, I'll be sharing the latest best practices for LinkedIn, Pinterest, YouTube, and... Continue Reading →
Watch Now The Library Marketing Show, Episode 119 In this episode, I'll answer a question from Leica who works at the Romeo District Library in Michigan. She said, "Would love some further suggestions for varying program descriptions, including making them... Continue Reading →
I love libraries. I work with libraries. I talk to library staff every single day. I like, share, and comment on library social media posts. But every time I open my app for any of the platforms, I NEVER see... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 