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Super Library Marketing: Practical Tips and Ideas for Library Promotion

Is Your Small Library Competing with a Bigger, Neighboring Library? This Episode is For You!

Watch the Video Now The Library Marketing​​​​​​​​ Show, Episode 149: In this episode, we will answer a viewer's question. "I am wondering if you have any marketing advice for a small-town library surrounded by much bigger libraries." "Some of our... Continue Reading →

Valuable and Timely Advice for Marketing from 5 of the Top Minds in Library Promotion

Photo courtesy Public Library of Cincinnati and Hamilton County My first American Library Association Annual Conference was a whirlwind. I spent my time in DC searching for my people. You know them--the library staff members who are tasked with promoting... Continue Reading →

BIG Changes Are Coming to Facebook Plus Instagram & YouTube Updates: Here Are Your Social Media Headlines for Libraries, July 2022

Watch The Library Marketing​​​​​​​​ Show, Episode 148 In this episode, we have the top three social media headlines. There are huge changes coming to the Facebook algorithm (again!) plus a new feature on Instagram and why you might want to... Continue Reading →

Save Money at the Library! 5 Ideas For Promoting the Cost-Saving Benefits of Your Library

Photo courtesy Public Library of Cincinnati and Hamilton County My favorite bedtime snack is cereal. There’s something comforting about climbing into bed to watch TikTok while munching on Cheerios or Rice Krispies or, God forgive me, Cookie Crisp. But it... Continue Reading →

My Library Promotions Are Successful but… How Do I Know What’s ACTUALLY Working? Three Easy Ways To Tell so You Can Replicate Library Marketing Success!

Special note: If you are planning to attend ALA this weekend, please let me know. I'd love to meet you in person! Be sure to stop by my table at the PR Exchange Event on Sunday, June 26, from 11-1... Continue Reading →

An Academic Library Increased Their Instagram Reach by 1149% in a Year! Learn Their Secrets for Success

Photo courtesy Cincinnati and Hamilton County Public Library Readers: Please take this one-question survey! Here's the understatement of the century: every library is battling for success on social media. But one librarian is seeing it, and this week, he's sharing... Continue Reading →

Promoting Library Programs on Social Media: How Far in Advance Should You Start Posting?

Watch the Video Now The Library Marketing​​​​​​​​ Show, Episode 146: In this episode, we’ll answer a question from a viewer. They want to know how far in advance to start promoting their library programs on social media. I'll share some... Continue Reading →

How One Library is Promoting Themselves by Handing the Microphone to Patrons and Letting Them Make the Case

Photo courtesy Cincinnati and Hamilton County Public Library Libraries know the power of storytelling. Most of us are literally and physically surrounded by some of the best stories in the world. But the quest for library stories that have emotion... Continue Reading →

I Have NO Library Promotional Goals! How to Set Your Priorities When You’ve Been Given No Direction by Your Library Leadership

Watch This Video Now The Library Marketing​​​​​​​​ Show, Episode 145: In this episode, we'll answer a question from Leica. She says, "I am a one-gal, part-time show here. I can set my priorities easily, but I'd like to hear your... Continue Reading →

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