Super Library Marketing! Great marketing ideas for libraries everywhere.

Three Pieces of Advice Library Marketers Can Use Right Now

In November, I'm leading a free webinar on Library Marketing with Demco, the library supply company. Their blog is a great example of content marketing and I'm thrilled they asked me to talk about Four Ways to Beef Up Your Library Marketing.... Continue Reading →

Why Libraries and Content Marketing Make the Perfect Couple: A Content Marketing Institute Interview

A crazy thing happened to me this week. Content Marketing Institute published a profile I did a few weeks ago with them. Each week, they highlight attendees of their big, fabulous Content Marketing World conference and I was lucky enough... Continue Reading →

Social Media Works! Positive News for the Naysayers

  I feel compelled to respond to a post by the amazing and insightful site Nonprofit for Good, which I follow religiously. Because I completely disagree. In the post, 12 Not-So-Great Realities About Nonprofits and Social, the author lays out a dozen... Continue Reading →

11 Interview Questions to Uncover the Best Library Marketing Talent

I am a blessed library marketer. Every day, I get to work with a talented team of people to create meaningful content and graphics that connect with our cardholders. Some members of my team were here when I arrived. But... Continue Reading →

Advice for Jedi Library Marketing from Luke Skywalker

I was in the same room as Luke Skywalker. When I heard Mark Hamill was keynoting Content Marketing World, I may or may not have squealed out loud. Repeatedly. When he walked onto the stage, the energy in the room... Continue Reading →

Did You Notice? This Website Has a Super New Name!

Ladies and gentleman, this week I made an important decision. I took a leap and decided to rebrand this website. I have been thinking about you for months (were your ears burning?) I've been thinking about your jobs, your passion,... Continue Reading →

Are You All In? How To Make Sure Your Library Marketing Thrives!

I returned from Content Marketing World, an amazing two-day marketing conference in Cleveland, full of energy and drive to do this marketing thing and to do it better. I spent 48 hours absorbing information and furiously taking notes in sessions... Continue Reading →

Give People What They Really Want: Why You Should Market Services

Have you thought lately about why people sign up for a library card? I had the chance to work a booth at a public celebration where people could sign up for their first library card. I learned so much from interacting... Continue Reading →

My Big Fat Failure and What I Learned From It

I have a library marketing routine. Every six months, I go through all the promotions we've done and take a hard look at what worked and what didn't. I adjust my email sending schedule and my promotional plans for the... Continue Reading →

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