Search

Super Library Marketing! Great ideas to promote libraries everywhere.

11 Interview Questions to Uncover the Best Library Marketing Talent

I am a blessed library marketer. Every day, I get to work with a talented team of people to create meaningful content and graphics that connect with our cardholders. Some members of my team were here when I arrived. But... Continue Reading →

Advice for Jedi Library Marketing from Luke Skywalker

I was in the same room as Luke Skywalker. When I heard Mark Hamill was keynoting Content Marketing World, I may or may not have squealed out loud. Repeatedly. When he walked onto the stage, the energy in the room... Continue Reading →

Did You Notice? This Website Has a Super New Name!

Ladies and gentleman, this week I made an important decision. I took a leap and decided to rebrand this website. I have been thinking about you for months (were your ears burning?) I've been thinking about your jobs, your passion,... Continue Reading →

Are You All In? How To Make Sure Your Library Marketing Thrives!

I returned from Content Marketing World, an amazing two-day marketing conference in Cleveland, full of energy and drive to do this marketing thing and to do it better. I spent 48 hours absorbing information and furiously taking notes in sessions... Continue Reading →

Give People What They Really Want: Why You Should Market Services

Have you thought lately about why people sign up for a library card? I had the chance to work a booth at a public celebration where people could sign up for their first library card. I learned so much from interacting... Continue Reading →

My Big Fat Failure and What I Learned From It

I have a library marketing routine. Every six months, I go through all the promotions we've done and take a hard look at what worked and what didn't. I adjust my email sending schedule and my promotional plans for the... Continue Reading →

The Million-Dollar Reason You Need to Market Your Library’s Collection

$250,000 vs. $8 million. That's the spread between the amount my library spends on programming and the amount they spend on collections. I bet if you checked your library, you'd find a similar story. So why, my dear friends, do library... Continue Reading →

Improve Your Writing With Seven Tools

You've banished your fear of writing to become a better library marketer. You've learned how to unearth amazing content marketing stories about your library. Now, it's time to get good at the real writing part of the equation. I've picked... Continue Reading →

Amazing Content Marketing Stories About Your Library Are Right Under Your Nose!

I love content marketing for libraries and I believe stories are the best way to build a life-long relationship with cardholders. Many of you share my belief. But the real chore of finding and telling those stories can seem a bit... Continue Reading →

A WordPress.com Website.

Up ↑