Super Library Marketing: Practical Tips and Ideas for Library Promotion

3 Reasons Why Your Library Should Focus on Promoting Only ONE Thing at a Time! The #LibraryMarketing Show, Episode 191 Here is a bonkers idea: what if your library fully and completely committed to promoting JUST ONE THING for a concerted amount of time? What would be the advantages? Would it be risky? I'll... Continue Reading →

🤯Instagram Reels Is Wildly Different From TikTok! How To Decide Which Platform Is Best for Your Library Watch this video The Library Marketing Show, Episode 190 A few weeks ago, I revealed the results of an experiment I did by posting videos to TikTok. What I didn't tell you at the time was that I was... Continue Reading →

Putting ChatGPT to The Test: Will It Help Your Library With Promotions? Plus A Free Spreadsheet of Prompts To Get You Started!

Photo courtesy Cincinnati and Hamilton County Public Library When I was a kid, I always wanted a robot. I blame The Jetsons. They made robots look fun and practical. I imagined my robot would do my chores for me and... Continue Reading →

Your Library Might Be Making a HUGE Mistake With Your Email Promotions but… It Can Be Fixed! Here’s How. The #LibraryMarketing Show, Episode 189 Your library may be making a gigantic mistake when it comes to email marketing! But don't worry, it's not too late to fix it. 😊 I'm going to talk about how to make sure... Continue Reading →

What Is All the Fuss About ChatGPT? An Introductory Guide for Using AI in Library Promotions

Photo courtesy Cincinnati and Hamilton County Public Library In my freshman year of college, a woman came to my Intro to Communications class to talk about the future of the Internet. She told us that someday, the internet would keep... Continue Reading →

🤔Honestly, What Is Engagement Anyway? 4 New Insights To Help You Achieve Library Marketing Success Watch this video The #LibraryMarketing Show, Episode 188 I admit it... sometimes, when I hear a marketer use the word "engagement," I sigh. We throw that term around quite a bit. Community engagement. Patron engagement. Email engagement. And lately,... Continue Reading →

Good Marketing is Good Customer Service: 5 Cruise Industry Secrets to Steal For Your Library

Photo courtesy Cincinnati and Hamilton County Public Library My husband is an optimist. In April 2020, about a month into the pandemic, we learned that our planned family cruise was canceled. “No problem,” said my darling spouse. “We’ll rebook for... Continue Reading →

It’s Time To Make a Decision About Twitter: What Your Library Can Do in the Wake of New Restrictions Watch this video The #LibraryMarketing Show, Episode 187: As if Twitter wasn't difficult enough for libraries... the rules have changed again. And it's not good news. On April 15, Twitter began restricting access to the "For You" feed. The... Continue Reading →

Push Play and Record: The Library’s Guide to Video Production (including a list of equipment to fit your budget!)

Photo courtesy Cincinnati and Hamilton County Public Library There is nothing like putting a face on a story. In my television news days, we worked hard to get on-camera interviews for every story. We knew that there was no better... Continue Reading →

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