If there's one problem all library marketing professionals share, it's this: Library staff ask us for lots of print promotional pieces: flyers, posters, and bookmarks. Then more posters and flyers and bookmarks. Unless you have a tight brand strategy with guidelines... Continue Reading →
Watch Now In this episode, we'll answer a reader question from Jenny at the Redwood City Public Library about how to address that age-old complaint: WHY CAN'T I HAVE MORE FLYERS? FLYERS ARE AMAZING! from your fellow library staff and... Continue Reading →
Watch now Reader question: Tiffany Wilson of Chattahoochee Valley Libraries says, "We've recently added a Multi-Media Production Specialist position to our Community Engagement Department. As expected, everyone is extremely excited about his skill set. What criteria have you established for... Continue Reading →
I hold a controversial opinion. Newsletters are an ineffective tool for library marketing. I totally understand why libraries create them. Our customers are a wide and diverse audience and our budget is limited. Newsletters are an easy and efficient way... Continue Reading →
Watch Now Library News: IFLA's new Idea Store! I'm obsessed. It's a great place to exchange ideas. Check it out here. Reader question: Leigh of Pikes Peak Library District asked: I'd like to talk about how to convince the powers-that-be... Continue Reading →
In July, I had the privilege to be part of a webinar by Recorded Books and the Library Journal on digital promotions of libraries. Many of you participated--thank you for attending! There were a lot of questions after the webinar... Continue Reading →
Watch Now What We Talked About Library News: A civil California Grand Jury decides that the Santa Cruz Public Library's potential use of a data analytics tool would threaten patron privacy. The library ended up not using the tool, but... Continue Reading →
It's that time of year again. September is Library Card Sign-up Month in the United States. According to American Libraries Magazine, the campaign was created by the American Library Association (ALA) in 1989 to remind parents, caregivers, and students that... Continue Reading →
