Watch Now The Library Marketing Show, Episode 102 In this episode, I share some tips for how to use your library's FAQ's into marketing opportunities. This idea can be a great way to establish your library as a place of... Continue Reading →
Read Now! Seven Surefire Tips To Create an Effective Call to Action for Any Library Marketing Piece.
If you want your community members to do something, you must tell them what you want them to do. Explicitly. That means you must add an amazing call to action for every promotional piece you create. What Is a Call... Continue Reading →
Watch Now The Library Marketing Show, Episode 101 In this episode, I answer a viewer question from Natasha Buran of Thousand Oaks Library. She asked, "I was curious if you've seen other libraries use 'Revue' - Twitter’s newsletter tool for... Continue Reading →
Use the feedback button to share your most pressing email marketing question. I'll answer these in a future blog post! I love opening the "reports" tab on an email platform. There is a second or two of anticipation as the... Continue Reading →
Watch Now This is the 100th episode of the Library Marketing Show. It's a celebration of YOU... the person who does marketing and promotions at your library. I think you are amazing and awesome, and I'm sharing the five reasons... Continue Reading →
My high school history teacher never assigned a textbook for his class. Instead, every day, Mr. David Ulmer would pace back and forth at the front of a room of students, explaining the events of the world in vivid detail... Continue Reading →
Watch Now The Library Marketing Show, Episode 99 In this episode we cover three top social media stories that affect library marketing. The stories includes a Twitter function allows you to un-tag your library from a thread, a story about... Continue Reading →
Photo courtesy Public Library of Cincinnati and Hamilton County. Click on the image to visit their digital library. For most libraries, the end of the fiscal year is here. I think this is the perfect time to implement two new... Continue Reading →
