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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

You Can Fix It! If Your Library Marketing Is Failing, Here are the Top Eight Solutions

Do you remember when you learned to read? I was in the first grade. The school was holding a contest to find a student to deliver a public service announcement about education on a local radio station. I was determined... Continue Reading →

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Library Marketing Show Episode 16: How to Gently But Firmly Get Any Department to Let You Handle Marketing Messages!

Watch Now In this episode, we talk about an anonymous question from a reader who has a little problem: The departments in their library get upset when they re-write their text suggestions for marketing messages. I'll talk about how I... Continue Reading →

The Four Library Marketing Myths That Need to Die RIGHT NOW!

One of my staffers wrote a post for our Library's blog recently about common library myths. You can read it here. That post got me to thinking about library marketing myths, and how library marketing professionals can "bust" them. Here... Continue Reading →

The Library Marketing Show Episode 15: 🤷What to Do If You’re a Librarian Who HAS to Do Marketing!

WATCH NOW In this short video, we talk about what you should do if your a librarian and your library has asked/forced/demanded/requested that you also handle the marketing. If you don't have a communications degree, what should you do? Can... Continue Reading →

Five Tried and True Steps to Give the Best Conference Presentation of Your Life!

I don't have to convince most of you that speaking about your library and your work at a conference or in front of a large group of people from an outside organization is a big deal. The information you relay... Continue Reading →

The Library Marketing Show Episode 14: Why I Don’t Hire Librarians to do Marketing!

CAUTION: This topic might be 🔥🔥! WATCH NOW COMMENT, even if you disagree. Comment especially if you disagree! I explain why I think it's important for libraries to hire trained communications and marketing professionals to do their marketing, and my... Continue Reading →

Companies You Can Use to Track Media Mentions of Your Library PLUS the Secret to Make Sure Google Alerts Catches ALL of Your Mentions!

I don't know about you, but I live in fear of something that I never imagined when I dreamed about working in library marketing. My library is getting press coverage. I know it is. But am I seeing every article,... Continue Reading →

The Library Marketing Show Episode 13: Best FREE Ways To Reach Non-Cardholders!

Watch Now In the episode, we answer a viewer question from Melissa of the Dallas Public Library who asked about the best cost-effective methods for reaching non-users - and by cost-effective, she means free! My answers might surprise you. Let... Continue Reading →

Break Free from the Poster-Flyer-Bookmark Cycle and Convince Your Library Co-Workers that Digital Marketing is Better than Print Marketing!

If there's one problem all library marketing professionals share, it's this: Library staff ask us for lots of print promotional pieces: flyers, posters, and bookmarks. Then more posters and flyers and bookmarks. Unless you have a tight brand strategy with guidelines... Continue Reading →

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