https://youtu.be/-KInQ3HieqA Select the video above to watch this episode. The Library Marketing Show, Episode 169: We have news that could have an impact on your library's social media strategy. First, TikTok is testing audience insights, which give you a deeper... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library This is the third installment in my series on social media best practices for libraries in 2023. The complete guide includes tips for: LinkedIn Facebook In the next few weeks, I’ll cover... Continue Reading →
https://youtu.be/TJYxHYgjtHM Select the video above to watch this episode The Library Marketing Show, Episode 168: This episode is another must-watch for any library that posts on Twitter. Elon Musk's takeover of the social media platform has thrown Twitter into chaos.... Continue Reading →
Photo courtesy of the Cincinnati and Hamilton County Public Library This is the second installment in my series on social media best practices for libraries in 2023. The guide to LinkedIn can be found here. In the next few weeks,... Continue Reading →
https://youtu.be/Mh4nQKu73vQ Watch now⬆️ The Library Marketing Show, Episode 167: This episode is a must-see for any library that posts on Twitter. Elon Musk's takeover of the social media platform has put accounts at risk. I'll explain the threat and the... Continue Reading →
Photo courtesy of the Cincinnati and Hamilton County Public Library This is the first installment in my series on social media best practices for libraries in 2023. You can see the second installment, which covers Facebook, by going here. In... Continue Reading →
https://youtu.be/-W7u859MAr4 Click to watch the episode. The Library Marketing Show, Episode 166: This episode is all about click-thru rates for digital promotions! This topic was suggested by a viewer named Lily who says, "We have a super high open rate... Continue Reading →
Photo courtesy Public Library of Cincinnati and Hamilton County This past week, I spent three-plus hours in a room with 38 library marketers. We worked together on all those pieces of library marketing that we don’t normally have time for.... Continue Reading →
https://youtu.be/vJr_s2Ww8_E The Library Marketing Show, Episode 165: I need your library's help forcing a change that will make social media more accessible to everyone. I'll explain why your library should use camel case hashtags and how you can join the... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 