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Super Library Marketing: Practical Tips and Ideas for Library Promotion

❓Should You Stay or Should You Go? 3 Things to Consider about Twitter Before Your Library Decides to Jump Ship

https://youtu.be/TJYxHYgjtHM Select the video above to watch this episode The Library Marketing​​​​​​​​ Show, Episode 168: This episode is another must-watch for any library that posts on Twitter. Elon Musk's takeover of the social media platform has thrown Twitter into chaos.... Continue Reading →

The 2023 Guide to Social Media for Libraries: New Facebook Success Secrets for This Year

Photo courtesy of the Cincinnati and Hamilton County Public Library This is the second installment in my series on social media best practices for libraries in 2023. The guide to LinkedIn can be found here. In the next few weeks,... Continue Reading →

Security Threat! Twitter is Hot Mess Right Now: Four Steps to Lock Down Your Library’s Account

https://youtu.be/Mh4nQKu73vQ Watch now⬆️ The Library Marketing​​​​​​​​ Show, Episode 167: This episode is a must-see for any library that posts on Twitter. Elon Musk's takeover of the social media platform has put accounts at risk. I'll explain the threat and the... Continue Reading →

The 2023 Guide to Social Media for Libraries: New LinkedIn Success Secrets for This Year

Photo courtesy of the Cincinnati and Hamilton County Public Library This is the first installment in my series on social media best practices for libraries in 2023. You can see the second installment, which covers Facebook, by going here. In... Continue Reading →

Click Now! What’s a Good Click-Thru Rate For Library Marketing and How Do You Make Your CTR Rise?

https://youtu.be/-W7u859MAr4 Click to watch the episode. The Library Marketing​​​​​​​​ Show, Episode 166: This episode is all about click-thru rates for digital promotions! This topic was suggested by a viewer named Lily who says, "We have a super high open rate... Continue Reading →

I Spent 3 Hours in a Room Full of Curious and Committed Library Staff: Here Are the 4 Things I Learned From Them!

Photo courtesy Public Library of Cincinnati and Hamilton County This past week, I spent three-plus hours in a room with 38 library marketers. We worked together on all those pieces of library marketing that we don’t normally have time for.... Continue Reading →

Your Library Needs To Use Camel Case Hashtags on Social Media: Join the Movement To Force Change!

https://youtu.be/vJr_s2Ww8_E The Library Marketing​​​​​​​​ Show, Episode 165: I need your library's help forcing a change that will make social media more accessible to everyone. I'll explain why your library should use camel case hashtags and how you can join the... Continue Reading →

Market, Message, and Medium: A Library Marketer Shares How She Tackles Promotions in a Time Crunch

Photo courtesy Public Library of Cincinnati and Hamilton County There is a powerhouse of a woman who works as program director for a library system in New York State’s Finger Lakes region. Suzanne Macaulay began her career as a Children’s... Continue Reading →

YouTube Adds Handles and TikTok Launches Photo Mode: Here Are the Top Social Media Headlines for Libraries!

https://youtu.be/xV04cRLQcTY The Library Marketing​​​​​​​​ Show, Episode 164: Click the video link above to hear about the top two social media headlines for libraries. YouTube channels are getting their own handles. And TikTok fires back at Instagram with a new feature.... Continue Reading →

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