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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Your Library Might Be Making a HUGE Mistake With Your Email Promotions but… It Can Be Fixed! Here’s How.

The #LibraryMarketing Show, Episode 189

Your library may be making a gigantic mistake when it comes to email marketing!

But don’t worry, it’s not too late to fix it. 😊 I’m going to talk about how to make sure your emails are exactly what your community needs in this episode.

Plus we give away kudos! Watch the video to find out which library is being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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🤔Honestly, What Is Engagement Anyway? 4 New Insights To Help You Achieve Library Marketing Success

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The #LibraryMarketing Show, Episode 188

I admit it… sometimes, when I hear a marketer use the word “engagement,” I sigh. We throw that term around quite a bit.

Community engagement. Patron engagement. Email engagement. And lately, I’ve been thinking what does that actually mean?

Then, as if she was reading my mind, one of my favorite marketing experts sent out a newsletter with some details on how to really talk about and think about engagement. We’ll unpack that advice in this episode.

Plus we give away kudos! Watch the video to find out which library is being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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It’s Time To Make a Decision About Twitter: What Your Library Can Do in the Wake of New Restrictions

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The #LibraryMarketing Show, Episode 187: As if Twitter wasn’t difficult enough for libraries… the rules have changed again. And it’s not good news.

On April 15, Twitter began restricting access to the “For You” feed. The only accounts that show up there are those that pay for the Blue checkmark.

So, it’s time to make a decision about your library’s Twitter presence. I’ll run through the options and give you my advice in this episode.

Plus we give away kudos! Watch the video to find out which library is being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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My Boss Said “No!” How To Get Buy-In From Senior Staff for Your Library Marketing Decisions

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The #LibraryMarketing Show, Episode 186: One of my viewers is facing a conundrum.

They have been tracking data on posts on one social media platform. The data tells them that viewers are NOT responding to posts about events. They want to drive attendance at events. So, they want to switch tactics. But…

Their boss said “No.”

So, now what do they do?

I’ve been in this situation before. I’ll share my tips in this episode.

Plus we give away kudos! Watch the video to find out which library is being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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🤐4 Secret Ways To Maximize Views and Engagement for Your Library’s TikTok Videos

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The #LibraryMarketing Show, Episode 185: The best way to learn is by doing, right?

I have been extremely active on TikTok recently, as I try to figure out the algorithm. And I sure did learn some things! In the episode, I reveal the four specific things you can do to make certain your library’s TikTok videos get noticed.

Plus we give away kudos to the Longview Public Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Should Your Library Build Community Using Facebook Groups? (SPOILER ALERT: There’s a Better Way!)

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The #LibraryMarketing Show, Episode 184: A viewer wants to know if libraries should use Facebook Groups to build community. For-profit companies are doing it (or are they??) so why wouldn’t it work for libraries?

I’ll share what I’ve learned in my research. Does your library use Facebook Groups? Let me know in the comments.

Plus we give away kudos to the Stow-Munroe Falls Public Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And please subscribe to this series on YouTube or follow me on LinkedIn to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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How to Manage Your Library’s Social Media Promotions in Ten Minutes a Day!

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The #LibraryMarketing Show, Episode 183: Are you the only person handling your library’s social media promotions? Do you have about 1000 other tasks you need to complete at work each day?

You don’t have to sacrifice your library’s social media presence just because you’re short on time. In this episode, I’ll show you how to manage library social media in ten minutes a day or less!

Plus we’ll give away kudos to the Niles-Maine District Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And please subscribe to this series on YouTube or follow me on LinkedIn to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Nightmare Scenario: No One Shows Up for Your Library Program. 😨 Here Are 3 Ways To Make SURE That Never Happens Again.

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The #LibraryMarketing Show, Episode 182: I recently saw a Tweet that broke my heart.

A library staffer put together a great program but… no one showed up. I know how much work goes into those programs.

How can you make sure this doesn’t happen to you? I’ve got three tips to use right now before you plan any more library programs.

Plus we’ll give away kudos to Loutit District Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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How to Promote Your Library’s Next Event in Just 5 Minutes a Day!

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The #LibraryMarketing Show, Episode 181: You are a solo librarian. You have only five minutes every day to promote your library. WHAT ON EARTH DO YOU DO?

That was a question submitted by one of you in the Super Library Marketing survey a few months ago. The answer to this question is the focus of this episode.

Plus we’ll give away kudos to public libraries in two states.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And please subscribe to this series on YouTube or follow me on LinkedIn to get a new weekly video tip for libraries. Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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