Anytime I hear anyone talk a new marketing trend, I must consciously remind myself not to roll my eyes. Marketing trends tend to be nonsense created by agencies hoping to generate buzz. So, when I first learned about a trend... Continue Reading →
During the lead-up to any holiday, your inbox is likely flooded with a host of email from companies offering discounts and other promotions tied to the season. I'm sometimes jealous of these for-profit brands: it would be fun to think... Continue Reading →
