https://youtu.be/5bcmvwQs6xw The #LibraryMarketing Show, Episode 191 Here is a bonkers idea: what if your library fully and completely committed to promoting JUST ONE THING for a concerted amount of time? What would be the advantages? Would it be risky? I'll... Continue Reading →
Summer Reading 2022! How to Decide If Your Library Should Use Pre-Produced Graphics or Make Your Own
Watch Now The Library Marketing Show, Episode 126 In this episode, I'll answer a viewer question from Victoria at the West Bloomfield Township Public Library. She asked, "Aside from the obvious budgetary considerations if public libraries use themes from a... Continue Reading →
In just a few weeks, the annual summer reading program will kick off at libraries in the U.S., Canada, and the U.K. And for the second year in a row, libraries are struggling to create a program that engages the... Continue Reading →