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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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How to Hook New Cardholders and Make Them Loyal with Email

We talk a lot about emailing our cardholders with information about new products, services, and collection items. But you can also use your email list in a powerful way to reach people who have just signed up for a library... Continue Reading →

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Get More Library Marketing Reach on Social Media

Every library marketer I know is fighting a battle for the attention of cardholders on social media. Platforms don't make it easy for us, do they? The kind of organic reach we enjoyed even five years ago is a nearly... Continue Reading →

Tips to Have the Best Conference Ever

I love conferences. I think they're a valuable way to learn new stuff. I love stepping away from my normal work space and meeting new people who are excited about libraries and marketing. It's a great way to re-energize yourself.... Continue Reading →

Why Libraries and Content Marketing Make the Perfect Couple: A Content Marketing Institute Interview

A crazy thing happened to me this week. Content Marketing Institute published a profile I did a few weeks ago with them. Each week, they highlight attendees of their big, fabulous Content Marketing World conference and I was lucky enough... Continue Reading →

Social Media Works! Positive News for the Naysayers

  I feel compelled to respond to a post by the amazing and insightful site Nonprofit for Good, which I follow religiously. Because I completely disagree.¬†In the post, 12 Not-So-Great Realities About Nonprofits and Social, the author¬†lays out a dozen... Continue Reading →

Advice for Jedi Library Marketing from Luke Skywalker

I was in the same room as Luke Skywalker. When I heard Mark Hamill was keynoting Content Marketing World, I may or may not have squealed out loud. Repeatedly. When he walked onto the stage, the energy in the room... Continue Reading →

Are You All In? How To Make Sure Your Library Marketing Thrives!

I returned from Content Marketing World, an amazing two-day marketing conference in Cleveland, full of energy and drive to do this marketing thing and to do it better. I spent 48 hours absorbing information and furiously taking notes in sessions... Continue Reading →

What I Learned About Library Marketing From an Amusement Park

I recently spent the day at Cedar Point, one of the largest and most renowned amusement parks in America. Nestled on the shores of Lake Erie near Sandusky, Ohio, this park is known as America's Roller Coast because of its... Continue Reading →

These Are the Five Metrics Library Marketers Should Care About

We talk a lot about metrics in marketing. We're all under pressure to prove that our efforts are moving cardholders to action. And metrics help us to prove that. Metrics also help us gain valuable insight into our cardholders--what they... Continue Reading →

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