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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Five Easy Fixes for the Little Mistakes That Threaten to Sabotage Your Library Marketing!

It’s been one year since I started working for NoveList.   I don’t often talk about my day job here on the blog. But the work I do gives me a unique perspective on library marketing. I get to meet... Continue Reading →

Your Website is the MOST Important Gateway to Your Library Right Now. Here Are Eleven Quick Design Tweaks to Make It Amazing.

Your library website is getting quite the workout right now. In fact, during this pandemic, your website is the most important connection between your patrons and your services. It's your digital doorway. It's your news center. It's a promotional tool. So,... Continue Reading →

How to Hook New Cardholders and Make Them Loyal with Email

We talk a lot about emailing our cardholders with information about new products, services, and collection items. But you can also use your email list in a powerful way to reach people who have just signed up for a library... Continue Reading →

Get More Library Marketing Reach on Social Media

Every library marketer I know is fighting a battle for the attention of cardholders on social media. Platforms don't make it easy for us, do they? The kind of organic reach we enjoyed even five years ago is a nearly... Continue Reading →

Tips to Have the Best Conference Ever

I love conferences. I think they're a valuable way to learn new stuff. I love stepping away from my normal work space and meeting new people who are excited about libraries and marketing. It's a great way to re-energize yourself.... Continue Reading →

Why Libraries and Content Marketing Make the Perfect Couple: A Content Marketing Institute Interview

A crazy thing happened to me this week. Content Marketing Institute published a profile I did a few weeks ago with them. Each week, they highlight attendees of their big, fabulous Content Marketing World conference and I was lucky enough... Continue Reading →

Advice for Jedi Library Marketing from Luke Skywalker

I was in the same room as Luke Skywalker. When I heard Mark Hamill was keynoting Content Marketing World, I may or may not have squealed out loud. Repeatedly. When he walked onto the stage, the energy in the room... Continue Reading →

What I Learned About Library Marketing From an Amusement Park

I recently spent the day at Cedar Point, one of the largest and most renowned amusement parks in America. Nestled on the shores of Lake Erie near Sandusky, Ohio, this park is known as America's Roller Coast because of its... Continue Reading →

Nominate a Great Library Website!

Sign up for my webinar about targeted email marketing for libraries from Orange Boy Inc. on Tuesday, June 7 at 2:30 p.m. This topic is so popular that Orange Boy added a second session. Spots are limited so register now! As... Continue Reading →

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