Anytime I hear anyone talk a new marketing trend, I must consciously remind myself not to roll my eyes. Marketing trends tend to be nonsense created by agencies hoping to generate buzz. So, when I first learned about a trend... Continue Reading →
Everywhere I look these days, people are talking about virtual reality and augmented reality marketing. It's the shiny new toy in the marketing world and people get super excited when they talk about it. It's cool and hip and, unlike a... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 