Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.


best marketing podcasts

Seven Podcasts that Will Make You a Better Library Marketer

An exciting thing happened this week! The library marketing profession is now the subject of a podcast. It’s called Library Figures. It’s produced by Piola, a company which designs library websites.

Many smart and strategic library marketing professionals including Kimberly Crowder of the Indianapolis Public Library (featured in this Super Library Marketing post last year) are guests on the pod. Each episode focuses on a successful library marketing strategy. The host and guest dissect the implementation, tools, success measurements, and results. I amhonored to be featured on episodes one and four. Maybe it’s silly, but I’m just beyond thrilled that we’ve got our own podcast corner where we can share and learn.

I’m a huge podcast fan. My podcast player is overflowing with episodes. I’d love to share my list with you and explain a bit about why listening to these shows will make you a better library marketer.

The Science of Social Media

This is a new discovery for me. This show, produced by Buffer, focuses on data, insight, trends, tips, and more. Anyone who works on social media for any library will find value in listening to these episodes, which cover subjects for everyone from beginners to those with advanced social media skills.

Marketing School

I just discovered this podcast last month and I’m catching up on back episodes (there are more than 900!) but I really love it. The creators release one ten-minute episode every day focused on one nugget of great marketing wisdom. Past subjects include blogs, event marketing, crisis communications, and generating great content ideas.

Brand Newsroom

This show, produced by a content marketing agency in Australia, bills itself as “the show for anyone who has a say in how companies are communicating.” The hosts use a round-table discussion format to dissect topics like crisis communications, branding, and networking.  The most interesting episodes involve disagreement between the hosts. They all have a different perceptive on marketing, and I find that they help me to consider issues from different angles. They also have a fun segment at the end of each episode called “On my Desk” where they share something they’re really excited about, from apps to software to new books.

Marketing over Coffee

As its name implies, each weekly show is recorded in a coffee shop. The two hosts talk casually about all kinds of marketing topics including writing, influencer marketing, SEO, and other relevant marketing problems and solutions. They also take listener questions, which I really love. And the episodes are short, so they’re easy to listen to during a typical 20-minute commute.

Social Media Marketing Podcast

Michael Stelzner, who runs the Social Media Examiner website, is the host of this show. His guests have a range of backgrounds and answer questions about all kinds of social media topics and tactics. Mike is really good about digging down and getting the basics about each topic. He also shares a new app at the beginning of each show. Most of his discoveries are free or very inexpensive and they’re all designed to help make marketing easier and more fun.


I’m going to end in an unconventional spot by recommending this podcast, hosted by husband and wife team Scott Stratten and Alison Kramer. I have seen Scott speak at Content Marketing World several times. He’s hilarious and brutally honest about the faults and triumphs of marketing. Alison is his partner in crime and besides being the cutest couple in marketing,  their observations are always spot on. Some episodes dissect customer service, some talk about marketing mistakes, and sometimes they talk about innovation and entrepreneurship. They really make me think. Just trust me and subscribe.

And of course, we support our fellow library marketers producing podcasts. Read the back stories about how those shows are produced and then subscribe to the library podcasts on this list.

And if you have a podcast you want to recommend, please let me know in the comments!

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Four Podcasts that Will Make You a Better Library Marketer

Four Podcasts to Make You a Better

One of the things I noticed when I calculated the results of the latest State of Library Marketing survey is that you, my dear readers, are not fans of the podcast format.

I am here to change that.

You are missing out.

Podcasts are fun, informative, and intimate. You get valuable information and insight directly fed to your brain via your ear. They show up on your phone when and wherever you want to listen to them–while exercising, while grocery shopping, while driving, while doing chores, and while crunching marketing data for your monthly reports. If you go away on vacation, you don’t miss anything. They’re there for you when you need them. They make it easy to learn and grow.

Okay, maybe I’m waxing poetic a bit but I love podcasts. In my quest for lifelong learning, I’ve found a bunch of shows that are really awesome–funny, fun, thoughtful, and well-produced.  I subscribe to more than 20 podcasts and I love them all. (If you want my full playlist, it’s at the bottom of this article).

But I think the following four podcasts are essential for anyone who is a library marketer and who wants to do it well. Listening to these four shows will take less than four hours a week. They’ll improve your work performance and make you happy. You’ll learn ways to do your job better and ways to tell better stories.

Focus on Customer Service with Dan Gingiss and Dan Moriarty.  The title is pretty self-explanatory. The twist is that Gingiss and Moriarty don’t actually pick their guests–companies have to be nominated by one of their own customers. That’s genius. Episodes are insightful because guests come from a variety of companies, some big and some small, from Major League Baseball to Twitter to Whole Foods. Gingiss and Moriarty ask guests about how they manage answering customer questions and complaints through social media, including policies and procedures. They also delve into the psychology of dealing with customers on social media. Customer service is a big focus for me this year–I really believe it’s how libraries will differentiate themselves from big box book stores. So this podcast will really help you get a grasp on how good customer service is done in an arena where all companies, big and small, are equal–social media.

Unthinkable to Jay Acunzo. This is a new show, and by new I mean that as of this writing, there are only two episodes in existence but those two episodes are AMAZING. This show focuses on creating the best content possible. I love Jay’s enthusiasm and his encouragement. He wants all of us to be better creators and producers. For those of us who feel pressure to churn out content without much regard for whether it ‘s good, useable, helpful, or remarkable, Jay can help. He’s not advocating less content–he actually talks about how to create A LOT of good content. Jay talks with journalists, authors, entrepreneurs and normal people on the street. It’s engaging and it’s definitely for those of us who are tired of lackluster marketing initiatives and boring “suck”, as he calls it. It’ll make you a braver marketer, which sounds corny, but there it is.

This American Life.  Okay, I know you all about this show, right? Hosted by the incomparable Ira Glass, a staple of NPR, This American Life meshes journalism and storytelling in a seamless and captivating format. It will teach you how to find extraordinary stories in ordinary settings and how to tell those stories in an authentic and relatable way.

TED talks. You all know what TED talks are, right? Here’s why I listen compulsively to these as I walk or drive to work: they’re inspiring. I learn a lot about stuff I would never know about otherwise. Plus, these guys are really good at public speaking and you can really learn how to engage and motivate an audience at your next presentation or conference just by listening to TED talk presenters.

My rest of my podcast playlist

Brand Newsroom

Content Inc. with Joe Pulizzi

Death, Sex & Money

Here’s the Thing with Alec

Inside the Writer’s Head (produced by my library!!)



Mystery Show

On the Media

PNR: This Old Marketing

Professional Book Nerds

Real Crime Profile

Reply All



Snap Judgement

Social Media Marketing

StartUp Podcast

The 12th Story

The Librarian is In

The Smartest Man in the World (NSFW)

The Boss Show

If you have a great podcast suggestion, please let me know in the comments.


Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button on the bottom left-hand corner of the page. Connect with me on Twitter and Snapchat–it’s where I talk about library marketing! I’m @Webmastergirl. I’m also on LinkedIn, Slideshare,  Instagram and Pinterest. Views in this post are my own and do not represent those of my employer.


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