Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.


best podcasts for marketers

Seven Podcasts that Will Make You a Better Library Marketer

An exciting thing happened this week! The library marketing profession is now the subject of a podcast. It’s called Library Figures. It’s produced by Piola, a company which designs library websites.

Many smart and strategic library marketing professionals including Kimberly Crowder of the Indianapolis Public Library (featured in this Super Library Marketing post last year) are guests on the pod. Each episode focuses on a successful library marketing strategy. The host and guest dissect the implementation, tools, success measurements, and results. I amhonored to be featured on episodes one and four. Maybe it’s silly, but I’m just beyond thrilled that we’ve got our own podcast corner where we can share and learn.

I’m a huge podcast fan. My podcast player is overflowing with episodes. I’d love to share my list with you and explain a bit about why listening to these shows will make you a better library marketer.

The Science of Social Media

This is a new discovery for me. This show, produced by Buffer, focuses on data, insight, trends, tips, and more. Anyone who works on social media for any library will find value in listening to these episodes, which cover subjects for everyone from beginners to those with advanced social media skills.

Marketing School

I just discovered this podcast last month and I’m catching up on back episodes (there are more than 900!) but I really love it. The creators release one ten-minute episode every day focused on one nugget of great marketing wisdom. Past subjects include blogs, event marketing, crisis communications, and generating great content ideas.

Brand Newsroom

This show, produced by a content marketing agency in Australia, bills itself as “the show for anyone who has a say in how companies are communicating.” The hosts use a round-table discussion format to dissect topics like crisis communications, branding, and networking.  The most interesting episodes involve disagreement between the hosts. They all have a different perceptive on marketing, and I find that they help me to consider issues from different angles. They also have a fun segment at the end of each episode called “On my Desk” where they share something they’re really excited about, from apps to software to new books.

Marketing over Coffee

As its name implies, each weekly show is recorded in a coffee shop. The two hosts talk casually about all kinds of marketing topics including writing, influencer marketing, SEO, and other relevant marketing problems and solutions. They also take listener questions, which I really love. And the episodes are short, so they’re easy to listen to during a typical 20-minute commute.

Social Media Marketing Podcast

Michael Stelzner, who runs the Social Media Examiner website, is the host of this show. His guests have a range of backgrounds and answer questions about all kinds of social media topics and tactics. Mike is really good about digging down and getting the basics about each topic. He also shares a new app at the beginning of each show. Most of his discoveries are free or very inexpensive and they’re all designed to help make marketing easier and more fun.


I’m going to end in an unconventional spot by recommending this podcast, hosted by husband and wife team Scott Stratten and Alison Kramer. I have seen Scott speak at Content Marketing World several times. He’s hilarious and brutally honest about the faults and triumphs of marketing. Alison is his partner in crime and besides being the cutest couple in marketing,  their observations are always spot on. Some episodes dissect customer service, some talk about marketing mistakes, and sometimes they talk about innovation and entrepreneurship. They really make me think. Just trust me and subscribe.

And of course, we support our fellow library marketers producing podcasts. Read the back stories about how those shows are produced and then subscribe to the library podcasts on this list.

And if you have a podcast you want to recommend, please let me know in the comments!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Snapchat, and LinkedIn. I talk about library marketing on all those platforms!


The Best Podcasts of 2015 for Content Marketers

James Archer-The Picnic-1870
James Archer-The Picnic-1870

I’ve been a podcast listener for two years now and I’m a huge advocate of the medium, both as a marketer and as an audience member. For brands, it’s an intimate way to build awareness, add value, and speak directly to a target audience. If the content is good, you could get as many as 60 minutes of your listener’s mostly undivided attention. As a consumer, it’s an easy way to work learning and inspiration into your schedule. I listen on walks, during my commute, while I’m waiting to pick up kids from their endless after-school activities and while I do monotonous chores around the house. It’s how I keep up-to-date with the ever-changing business landscape.

If you search for “marketing podcasts” on your player, you’ll find dozens of offerings. It can be intimidating. I’ve listened to many of the podcasts available and I have pretty strong opinions about which ones are the best use of your time. Here are my top picks!

Podcasts to Increase Your Marketing Brain

Brand Newsroom from Lush Digital Media: Lush is a content marketing agency out of Australia. The podcast feature James Lush and Sarah Mitchell of the agency along with Nic Hayes from Media Stable. They also regularly include one or two other guests who discuss content marketing challenges including improving copywriting, integrating social media in an effective manner, managing your time, and the influence of bloggers on your audience. Plus as an American, I love listening to the Aussie accents!

This Old Marketing with Joe Pulizzi and Robert Rose: I listened to every back episode of this podcast after I signed up to attend Content Marketing World last year. Joe is the father of content marketing–he and Robert Rose coined the phrase and are the movement’s biggest advocates. They spend an hour each week discussing three to four articles about content marketing pulled from trade journals. It’s really a high-level discussion and sometimes it’s a bit heavy but I find it stretches my brain. Joe and Robert provide a big picture view of the industry. They do a lot of consulting and speaking engagements, and they really have their finger on the pulse of how companies feel about content marketing and how it’s working in the real world. Each week, they present an example of how content marketing has been used to promote brands in a historical context, proving the concept isn’t really new after all.

Content Marketing NEXT with Pamela Muldoon: Pamela is also part of the Content Marketing Institute and a former radio talk show host and her voice is smooth as silk. She interviews top content marketers in a format that includes an in-depth interview about what’s new in the field, what is happening right now with content marketing, and predictions about the future. The production value is top-notch.

The Pivot: Marketing Backstories: Todd Wheatland of King Content interviews content marketers about how they got their start in the business. His relaxed tone encourages his guests to share their successes and failures, and gives you a peek at how some of the greatest minds in the industry work. This is a relatively new podcast but I have loved every episode.

Marketing Smarts: From our friends at Marketing Profs, this podcast features interviews with entrepreneurs, authors, media influencers, and CEO’s who discuss how marketing has impacted their business strategy. It’s shorter than some marketing podcasts at roughly 30 minutes and I think the focus on interviewing people who lack the word “marketing” in their work title makes this a unique and valuable listen.

Social Media Marketing: Michael Stelzner, who runs the Social Media Examiner website, is the host of this 45-minute show. Not surprisingly, he focuses on the social media aspect and I find his more specific line of questioning incredibly helpful. He won me over as a huge fan when he spent nearly an hour discussing a disastrous and expensive mistake he recently made with his company. Anyone willing to talk openly and candidly about their business failures is someone worth listening to.

Podcasts to Inspire You

Ted Talks: If you want to learn how to motivate a crowd, listen to Ted Talks. Speakers discuss innovation, social revolutions, justice, healthcare and global issues in 10-minute segments. They ALL use stories to make their point. If you have to do speech-writing, this is a particularly inspiring podcast.

This American Life: This is the father podcast of that other show that EVERYONE is talking about–Serial. (If you haven’t fallen down that rabbit hole yet, just do it. You won’t regret it.) This is my favorite podcast of ALL TIME. Ira Glass is a master storyteller, and his reporters weave narratives that make you wish they would keep talking forever. I want to work for Glass when I grow up.

Reply All: A new show about the internet from Gimlet Media. It’s got the same feel as This American Life but it’s shorter and narrowly focused on specific topics. It’s superbly written. It makes subjects like website domain sales and app development seem fascinating. Trust me.

Do you have a favorite podcast that isn’t mentioned here? Share it in the comments!

Subscribe to this blog for updates every time I post. Click on the little “Follow” at the top left of this page.

Connect with me on Twitter. I’m @Webmastergirl. I’m also on Instagram and Pinterest.

Views in this post are my own and do not represent those of my employer.

A Website.

Up ↑

%d bloggers like this: