I've thought a lot lately about how to approach library marketing in a new and fresh way. As my library creates and executes our strategy for summer reading, I am looking at each tactic and wondering if we can improve... Continue Reading →
The woman who manages marketing at one of the biggest companies in the United States--and perhaps the world--made a huge impression on me at Content Marketing World. Linda Boff is Chief Marketing Officer at General Electric. You might think a... Continue Reading →
When I was a kid, my parents told me to choose my friends wisely. They wanted me to surround myself with people who would be a good influence on me--who shared my core beliefs, who were encouraging--but most importantly, who were smarter than me. Turns out, that's good advice for grownups too,... Continue Reading →
