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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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content marketing experts

Shrewd Marketers Challenge Conventions. So Should We!

I've thought a lot lately about how to approach library marketing in a new and fresh way. As my library creates and executes our strategy for summer reading, I am looking at each tactic and wondering if we can improve... Continue Reading →

Library Marketing Secrets You Can Steal From General Electric

The woman who manages marketing at one of the biggest companies in the United States--and perhaps the world--made a huge impression on me at Content Marketing World. Linda Boff is Chief Marketing Officer at General Electric. You might think a... Continue Reading →

Why No One Is Seeing Your Stuff and What to Do About It

Some people are just super smart. And you can tell the first time you meet them. Two years ago at Content Marketing World, I went into the main hall for a keynote presentation. There areĀ 4,000 chairs in that space and... Continue Reading →

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