I've thought a lot lately about how to approach library marketing in a new and fresh way. As my library creates and executes our strategy for summer reading, I am looking at each tactic and wondering if we can improve... Continue Reading →
Library marketers don't have time for long, elaborate content marketing pieces. Our staff is small (or one person, in many cases) and the demand on our time is huge. I believe this is one of the main reasons that many... Continue Reading →
We take it for granted that people know what libraries do on a daily basis, beyond lending books. I'm here to tell you that your cardholders likely don't understand all the ways your library contributes to their community. They don't know that you... Continue Reading →
This is the time of the year when I start to formulate strategies for the next 12 months for all aspects of my team's work, including social media, content marketing, contacting the press, and targeted email messaging. Three of the... Continue Reading →
I woke up this morning with a tingle of anticipation akin to what I'd feel on Christmas morning. My library system is opening two new library buildings this week. We opened a third building last month and renovated another historic location... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 