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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Creativity

The 4 Essential Podcasts To Add to Your Playlist To Improve Your Library Marketing and Promotions

Photo courtesy Cincinnati and Hamilton County Public Library In my day job, I create and teach professional development courses about library marketing. In a recent class, I asked the learners whether they wanted to learn about podcasts as promotional tools.... Continue Reading →

The Secret to Writing Engaging Copy for Any Library Promotion AND Getting Results Starts With a “KISS”!

In 1960, Kelly Johnson was the lead engineer at a division of Lockheed that made spy plans. One day, he handed a team of design engineers a handful of tools. Then he told the engineers that they must design a... Continue Reading →

Constraints Are Your Strengths: The Hidden Secret to Life-Changing Library Marketing

It's no secret that I'm a super fan of Jay Acunzo. This guy is smart and ambitious, yet he's truly dedicated to making the marketing world a more creative place. He's got credentials. He's a former employee of Google and Hubspot.... Continue Reading →

11 Interview Questions to Uncover the Best Library Marketing Talent

I am a blessed library marketer. Every day, I get to work with a talented team of people to create meaningful content and graphics that connect with our cardholders. Some members of my team were here when I arrived. But... Continue Reading →

How to Banish Fear and Write Amazing Stories About Your Library

I have a secret for you, fellow library marketer. You have a superpower and you probably don't even know you have it. But I'm here to reveal it to you. Embracing this superpower won't cost extra money from your budget, doesn't... Continue Reading →

Q&A: How a Tongue-in-Cheek Message Sparked Success for Chicago Public Library

A few weeks ago, a video by the Chicago Public Library caught my attention. It was part of a series of videos designed to promote a fine amnesty program. If you haven't seen them, you need to. http://www.youtube.com/watch?v=O3dZ-5Iwfz4 There are a whole series... Continue Reading →

How One Library Is Using Content Marketing to Capture the Imagination

Sometimes, I'm a curious girl.  And about six months ago, a Twitter post featuring this billboard piqued my curiosity. It caught my attention because it's different from any other library billboard marketing campaign I've ever seen. It's a story-driven content marketing... Continue Reading →

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