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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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emotional marketing

Manipulating Cardholder Feelings to Get Results

A cardholder recently leveled an accusation against my marketing department for making her feel all the feels. Here's the brief story: our library is trying to raise money for a facilities plan. We have several Carnegie-era branches that are not... Continue Reading →

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The Most Effective Library Marketing Tactic Ever: “I Understand”

I listened last week to White House officials explain a recent round of proposed budget cuts by President Trump. Soon after its release, I noticed a backlash on social media by people who believe the decisions in this budget proposal... Continue Reading →

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