One of my most vivid class memories from college happened during my freshman year. A woman visited our communications class to talk about this new thing sweeping the nation: the internet. She said that someday companies would be able to... Continue Reading →
Recently, one of my readers asked me to explain how to use Google tracking links to analyze the success of library marketing efforts. So I've created an easy step-by-step guide to get you on the right track. Google links let... Continue Reading →
