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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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graphic design

Summer Reading 2022! How to Decide If Your Library Should Use Pre-Produced Graphics or Make Your Own

Watch Now The Library Marketing​​​​​​​​ Show, Episode 126 In this episode, I'll answer a viewer question from Victoria at the West Bloomfield Township Public Library. She asked, "Aside from the obvious budgetary considerations if public libraries use themes from a... Continue Reading →

Three Design Tips For Creating Beautiful Social Media Graphics for Your Library

Watch Now The Library Marketing​​​​​​​​ Show, Episode 108 In this episode, I'll share three easy design tips for your library's social media graphics. Kudos in this episode go to the Carmel Clay Public Library for turning a vacant supermarket into... Continue Reading →

Show, Don’t Tell: Why Infographics are an Essential Component in Your Library Marketing

Infographics are visual marketing pieces that help explain facts and figures or lay out a complex set of information in a way that is easy to understand. They're an incredibly effective marketing tactic. Until recently, I thought infographics were a... Continue Reading →

Why a Rock Star Graphic Artist is the Most Valuable Member of Your Team

I recently had a conversation with another library marketer who was looking to build her team. She was trying to figure out where to start. Without hesitation, I told her to start hunting for a rock star graphic designer. With the emphasis... Continue Reading →

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