Infographics are visual marketing pieces that help explain facts and figures or lay out a complex set of information in a way that is easy to understand. They're an incredibly effective marketing tactic. Until recently, I thought infographics were a... Continue Reading →
More than I year ago I made a list of the top seven websites I use to find free marketing photos for my library. At the time, finding free photos with open copyright use was tricky. But in the span... Continue Reading →
I recently had a conversation with another library marketer who was looking to build her team. She was trying to figure out where to start. Without hesitation, I told her to start hunting for a rock star graphic designer. With the emphasis... Continue Reading →
