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#LibraryMarketingShow, episode 318

Library social media is feeling a little chaotic lately.

Trending audio. Memes everywhere. Funny videos that make you stop scrolling and think, Wait, is this really a library account?

Here’s the twist: I think this shift might actually be the best thing that’s happened to library social media in a long time.

In this episode of The Library Marketing Show, I’m breaking down why the “silly” stuff matters, what it gets right about attention and relevance, and what libraries can learn from it.

Plus, kudos to a library with the most original Instagram account idea I’ve ever seen!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

P.S.S.: Next episode is January 7, 2026. Happy holidays!

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