The future of content marketing at your library is stories, videos, and making personal connections between your cardholders and your libraries. That's the big takeaway for me from the year's Content Marketing World, a giant marketing conference in Cleveland. I've just returned with... Continue Reading →
My entire perspective on library marketing changed this week while listening to a 20-minute podcast episode. Jay Acunzo's Unthinkable podcast highlights marketers who are changing the way their companies interact with their customers for the better. He's tired of average content... Continue Reading →
It's no secret that I'm a super fan of Jay Acunzo. This guy is smart and ambitious, yet he's truly dedicated to making the marketing world a more creative place. He's got credentials. He's a former employee of Google and Hubspot.... Continue Reading →
