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🏆Details in New Report Can Help You Create More Effective Social Media Posts for Your Library!

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The #LibraryMarketing Show, Episode 193

One of the websites I use to learn about social media has just published an industry report. And there are some very interesting details in there that have big implications for your work in library marketing.

I’ll explain how this new data can help you make your library’s social media promotions more effective.

Plus we give away kudos. Watch the video to find out which library is being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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You Are Not a Miracle Worker! 5 Ways to Level Set Your Co-Workers’ Library Marketing Expectations

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Tell me if this sounds familiar: your library staff wants you to promote their events and programs, but they don’t give you the information that you need to create those marketing messages in a timely manner.

How do you set up a system where your fellow staff members help you help them? I’ll share some tips I learned on the job at my former library to make effective library promotions.

Plus we give away kudos. Watch the video to find out which library is being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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3 Reasons Why Your Library Should Focus on Promoting Only ONE Thing at a Time!

The #LibraryMarketing Show, Episode 191

Here is a bonkers idea: what if your library fully and completely committed to promoting JUST ONE THING for a concerted amount of time? What would be the advantages? Would it be risky?

I’ll explain why it’s a good idea (and how I know it works because you’re already doing it!!) in this episode.

Plus we give away kudos. Watch the video to find out which library or group of libraries is being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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🤯Instagram Reels Is Wildly Different From TikTok! How To Decide Which Platform Is Best for Your Library

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The Library Marketing Show, Episode 190

A few weeks ago, I revealed the results of an experiment I did by posting videos to TikTok. What I didn’t tell you at the time was that I was conducting the same experiment on Instagram Reels.

And WOW. The results were so different! I’ll share what happened, and what it means for your library, in this episode.

Plus we give away kudos! Watch the video to find out which library is being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Your Library Might Be Making a HUGE Mistake With Your Email Promotions but… It Can Be Fixed! Here’s How.

The #LibraryMarketing Show, Episode 189

Your library may be making a gigantic mistake when it comes to email marketing!

But don’t worry, it’s not too late to fix it. 😊 I’m going to talk about how to make sure your emails are exactly what your community needs in this episode.

Plus we give away kudos! Watch the video to find out which library is being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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🤔Honestly, What Is Engagement Anyway? 4 New Insights To Help You Achieve Library Marketing Success

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The #LibraryMarketing Show, Episode 188

I admit it… sometimes, when I hear a marketer use the word “engagement,” I sigh. We throw that term around quite a bit.

Community engagement. Patron engagement. Email engagement. And lately, I’ve been thinking what does that actually mean?

Then, as if she was reading my mind, one of my favorite marketing experts sent out a newsletter with some details on how to really talk about and think about engagement. We’ll unpack that advice in this episode.

Plus we give away kudos! Watch the video to find out which library is being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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It’s Time To Make a Decision About Twitter: What Your Library Can Do in the Wake of New Restrictions

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The #LibraryMarketing Show, Episode 187: As if Twitter wasn’t difficult enough for libraries… the rules have changed again. And it’s not good news.

On April 15, Twitter began restricting access to the “For You” feed. The only accounts that show up there are those that pay for the Blue checkmark.

So, it’s time to make a decision about your library’s Twitter presence. I’ll run through the options and give you my advice in this episode.

Plus we give away kudos! Watch the video to find out which library is being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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My Boss Said “No!” How To Get Buy-In From Senior Staff for Your Library Marketing Decisions

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The #LibraryMarketing Show, Episode 186: One of my viewers is facing a conundrum.

They have been tracking data on posts on one social media platform. The data tells them that viewers are NOT responding to posts about events. They want to drive attendance at events. So, they want to switch tactics. But…

Their boss said “No.”

So, now what do they do?

I’ve been in this situation before. I’ll share my tips in this episode.

Plus we give away kudos! Watch the video to find out which library is being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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🤐4 Secret Ways To Maximize Views and Engagement for Your Library’s TikTok Videos

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The #LibraryMarketing Show, Episode 185: The best way to learn is by doing, right?

I have been extremely active on TikTok recently, as I try to figure out the algorithm. And I sure did learn some things! In the episode, I reveal the four specific things you can do to make certain your library’s TikTok videos get noticed.

Plus we give away kudos to the Longview Public Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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