I'm a fan of Ann Handley... that's not really a secret. Handley is an inspiration because her approach to marketing centers on creative writing. I spoke to her last year and she was kind enough to do an interview for this... Continue Reading →
I worked in a local television newsroom for 20 years. Broadcast TV schools tend to churn out formulaic writers; who, what, where, when, why, don't bury your lead, put the important stuff in the first few sentences, pepper your story... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 