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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Twitter is Sold! What Does This Mean For Your Library’s Social Media Marketing? [VIDEO]

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The Library Marketing​​​​​​​​ Show, Episode 141

In this episode, we’ll talk about the news that Elon Musk purchased Twitter. What does this mean for your library’s social media strategy? I’ll share three things that might happen under Musk’s ownership of the platform. Plus, I’ll show you the one thing you can do right now to make sure your communication path with your community is clear no matter what happens to Twitter.

Kudos in this episode go to the LA Public Library. Watch the video to see why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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Two New Tools That Will Help You Write Better Library Promotional Copy!

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The Library Marketing​​​​​​​ Show, Episode 93

In this episode, I’m sharing two tools that will help you when you’re writing any kind of library promotional copy for any type of marketing tactic.

Kudos go to the Elizabeth Public Library in New Jersey for their great work with their immigrant population and with job seekers.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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COME BACK TO THE LIBRARY! Ideas for How to Re-engage Inactive Cardholders.

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The Library Marketing Show, Episode 77

In this episode, I’ll share some ideas for getting inactive cardholders to come back and use the library again. Thank you to Jackie from the Union County Library System for submitting this question. Do you have further suggestions for Jackie? Share it in the comments!

Kudos in this episode go to the Washoe County Libraries for a great adult program they’ve created: Zoom Tea Time. This is a lovely way to combat isolation for patrons who need social interaction in the pandemic.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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🎉🥳The New Year is Here! Here are Five Things for Your Library to Promote in 2021.

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The Library Marketing Show, Episode 75

In this episode, I’ll go over five library strategies for 2021.

Kudos in this episode go to the Elsmere Library for a Facebook post and their fun cookie recipe exchange!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

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Should My Library Spend 💵 on Social Media Ads?

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The Library Marketing Show, Episode 74

In this episode, I talk about whether it’s worth it for libraries to spend budget on social media ads!

Do you agree with my assessment? Have you purchased ads on social media for your library? Let us know in the comments!

Kudos in this episode go to Thomas G. Carpenter Library for their fun meme promoting digital resources.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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Use This Tool to Make Your Library Website Better Than Ever!

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The Library Marketing Show, Episode 73

In this episode, I explain how Hotjar works to help you understand how people are using your library website… and how you can use that information to improve the user experience for your community. (Hotjar did NOT pay for this video… I just think it’s a cool idea!)

Kudos in this episode go to the Mansfield Richland County Public Library for producing an amazing video.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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Zoom Fatigue is RUINING My Library Programming! How the Heck Should Libraries Deal With That?

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The Library Marketing Show, Episode 71

In this episode, Angela answers a viewer question from Debbie Walter, who wanted to know how libraries can get people to attend virtual programs when so many people are suffering from “Zoom Fatigue.”

Kudos in this episode go to the Whatcom County Library System for a piece of user-generated content that they turned into a cute and exciting marketing piece.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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How to Gather Patron Stories for Library Promotion!

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The Library Marketing Show, Episode 67

In this episode, Angela answers a question from Emily Orischak, Community Relations Coordinator at Berks County Public Libraries. She wants to know how to gather stories from your library patrons about why they love and use the library! Angela shares some tips that any library can use.

Kudos in this episode comes from Carrie Weaver who nominated the Peters Township Public Library for the work they did promoting books during Banned Books Week.

Carrie said, “I have to nominate the staff members at my library who created an awesome video to explain Banned Book Week and show several examples of books that are banned. We also have a display of all of our banned books in the main lobby for people to check out and celebrate their right to read! I am so proud of them!”

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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Three Questions You Need to Ask Yourself to Create Inspirational Library Marketing!

Three Questions That Lead to Inspirational Library Marketing

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The Library Marketing Show, Episode 64

In this episode, Angela shares a key point learned at the Library Advocacy and Funding Conference, sponsored by EveryLibrary. Presenter Kimberly Solarz Gordan shared three questions to ask yourself that will set your library apart and make your marketing inspirational.
 
Kudos in this episode goes to National Trust South East for their fun Twitter game of Clue, something I’d love to see a library replicate.  

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!


See Previous Episodes of The Library Marketing Show

Watch Angela’s 60-second Book Review Series

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