There's a trend in library marketing now. It's born out of necessity and determination. More libraries are producing videos. They're using the format to deliver programs to their community. They're using video to explain the value of their library, as... Continue Reading →
A couple of weeks ago, a Tweet from the deputy director of the Toledo Public Library caught my eye. Our marketing manager here at the library is leading a charge to "call things what they are" to reduce confusion for... Continue Reading →
Prepare the pitchforks. I'm about to say something unpopular. A lot of libraries list brand awareness as one of their strategy and marketing goals. They believe their community doesn't know the library exists. In the past, I've not objected to... Continue Reading →
