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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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library marketers

Six Years Later, Library Marketing No Longer Stinks! Here are Four Forward-Thinking Things Libraries Must Do Now.

I started this blog six years ago. Can you believe it? When I published my first post, I really had one goal: To help other library workers. I believed that sharing tips, strategies, ideas, and best practices for library marketing... Continue Reading →

How to Unlock Empathy to Make Library Marketing Mean Something

Imagine the worst day you've ever had on the job. You probably remember what happened and the emotions you felt as you tried to deal with the situation. What helped you to work through it? It's likely you pulled aside... Continue Reading →

Outstanding YouTube Channels Every Library Marketing Insider Must Watch

It's important to make professional growth a part of your day as a library marketer. How else will you get better at your job? Keeping up-to-date with changes in the marketing industry is difficult. You can read blogs and Tweets... Continue Reading →

Now is the Time: How to Market Your Library During the Trump Presidency

We take it for granted that people know what libraries do on a daily basis, beyond lending books. I'm here to tell you that your cardholders likely don't understand all the ways your library contributes to their community. They don't know that you... Continue Reading →

Nine Writing Tools That Will Change the Way Your Market Your Library

  The great marketing and writing expert Ann Handley said in a recent session at the Content Marketing World conference, "Writing makes you vulnerable. There is no magic feather in writing. It's more ephemeral than words but it seems elusive and... Continue Reading →

Give People What They Really Want: Why You Should Market Services

Have you thought lately about why people sign up for a library card? I had the chance to work a booth at a public celebration where people could sign up for their first library card. I learned so much from interacting... Continue Reading →

My Big Fat Failure and What I Learned From It

I have a library marketing routine. Every six months, I go through all the promotions we've done and take a hard look at what worked and what didn't. I adjust my email sending schedule and my promotional plans for the... Continue Reading →

The Million-Dollar Reason You Need to Market Your Library’s Collection

$250,000 vs. $8 million. That's the spread between the amount my library spends on programming and the amount they spend on collections. I bet if you checked your library, you'd find a similar story. So why, my dear friends, do library... Continue Reading →

Improve Your Writing With Seven Tools

You've banished your fear of writing to become a better library marketer. You've learned how to unearth amazing content marketing stories about your library. Now, it's time to get good at the real writing part of the equation. I've picked... Continue Reading →

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