It's sometimes insanely hard to get any new marketing ideas to pass approval in a library. If there is a silver lining to the COVID-19 pandemic, it's that the crisis helped libraries to see that there are new ways to market and... Continue Reading →
I started this blog six years ago. Can you believe it? When I published my first post, I really had one goal: To help other library workers. I believed that sharing tips, strategies, ideas, and best practices for library marketing... Continue Reading →
Imagine the worst day you've ever had on the job. You probably remember what happened and the emotions you felt as you tried to deal with the situation. What helped you to work through it? It's likely you pulled aside... Continue Reading →
We take it for granted that people know what libraries do on a daily basis, beyond lending books. I'm here to tell you that your cardholders likely don't understand all the ways your library contributes to their community. They don't know that you... Continue Reading →
Have you thought lately about why people sign up for a library card? I had the chance to work a booth at a public celebration where people could sign up for their first library card. I learned so much from interacting... Continue Reading →
I have a library marketing routine. Every six months, I go through all the promotions we've done and take a hard look at what worked and what didn't. I adjust my email sending schedule and my promotional plans for the... Continue Reading →
$250,000 vs. $8 million. That's the spread between the amount my library spends on programming and the amount they spend on collections. I bet if you checked your library, you'd find a similar story. So why, my dear friends, do library... Continue Reading →
I have a secret for you, fellow library marketer. You have a superpower and you probably don't even know you have it. But I'm here to reveal it to you. Embracing this superpower won't cost extra money from your budget, doesn't... Continue Reading →
There is a pervasive statistic that is destroying library marketing. It's repeated by marketers, educators, civic leaders, parents, and pastors and it's driving me crazy. I'm calling bull**it. The average human being has an attention span of just eight seconds. This idea was... Continue Reading →
