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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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library marketing campaign

How Do You Decide What and How to Promote?

Last week, my boss and I were honored to present at the OrangeBoy Ideas Exchange, a small conference and gathering of OrangeBoy users. Presenters talk about all kinds of issues related to library marketing including email, customer privacy, and analytics.... Continue Reading →

Focus on the Content, Not the Container

My entire perspective on library marketing changed this week while listening to a 20-minute podcast episode. Jay Acunzo's Unthinkable podcast highlights marketers who are changing the way their companies interact with their customers for the better. He's tired of average content... Continue Reading →

Video and Libraries Make The Perfect Marketing Marriage

I have some homework for you. Sometime in the next seven days, I want you to go to the New York Public Library's Facebook page and watch some of the video marketing they've done over the past few months. Specifically,... Continue Reading →

Q&A: How a Tongue-in-Cheek Message Sparked Success for Chicago Public Library

A few weeks ago, a video by the Chicago Public Library caught my attention. It was part of a series of videos designed to promote a fine amnesty program. If you haven't seen them, you need to. http://www.youtube.com/watch?v=O3dZ-5Iwfz4 There are a whole series... Continue Reading →

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