In a time of social isolation, video is a great way to communicate with patrons. A video can help you provide service to the community without having an open physical building. If you are nervous about using video for marketing,... Continue Reading →
It's that time of year again. September is Library Card Sign-up Month in the United States. According to American Libraries Magazine, the campaign was created by the American Library Association (ALA) in 1989 to remind parents, caregivers, and students that... Continue Reading →
My entire perspective on library marketing changed this week while listening to a 20-minute podcast episode. Jay Acunzo's Unthinkable podcast highlights marketers who are changing the way their companies interact with their customers for the better. He's tired of average content... Continue Reading →
I have some homework for you. Sometime in the next seven days, I want you to go to the New York Public Library's Facebook page and watch some of the video marketing they've done over the past few months. Specifically,... Continue Reading →
A few weeks ago, a video by the Chicago Public Library caught my attention. It was part of a series of videos designed to promote a fine amnesty program. If you haven't seen them, you need to. http://www.youtube.com/watch?v=O3dZ-5Iwfz4 There are a whole series... Continue Reading →
