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Library Marketing Show

How to Write Email Subject Lines That Actually Work: The Text Test

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#LibraryMarketingShow, episode 319

A few weeks ago, I heard a tip for writing email subject lines that made me equal parts excited and annoyed. Excited because it works. Annoyed because it’s so obvious in hindsight.

In this episode of The Library Marketing Show, I’m sharing the simple shift that can make your library emails more compelling and more likely to get opened!

Plus, the first kudos of the new year go to an academic library that managed to poke fun at AI and highlight the staff’s human expertise.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

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Your 2026 Library Marketing Kickstart: The Posts and Tips You Can’t Miss

Library friends, we did it! We made it through 2025. We faced numerous issues and threats to libraries, yet we celebrated many triumphs. I’m proud of you. I’m proud of this community. And if no one has told you this lately, GOOD JOB YOU!

And now, we look forward to a new year and new chances to grow the connection between your library and your community.

Want to make 2026 your best year yet? Let’s start by learning from the content your fellow library marketers found most helpful this year.

Most Popular Super Library Marketing Articles of 2025

#1: Here’s a 12 Month Promotional Campaign Plan To Skyrocket Database Usage at Your Library

#2: Finding the Perfect Name for a Library Program: A Checklist and Tips for Using AI

#3: The Dreaded Library Annual Report: How to Create a Masterpiece that Showcases Your Library’s Value and Inspires Your Readers

#4: The Top 8 Must-Attend Library Marketing Conferences of 2025 (Note: A new version of this blog will publish in February. Do you have a conference to suggest for the list? Let me know!)

#5: Beginner’s Guide to Promoting Your Collection: How to Get Started and Drive Circulation at Your Library

Top Episodes of The Library Marketing Show of 2025

#1: Stop Annoying (and Potentially Dangerous) Facebook Messenger Spam in 30 Seconds Flat

#2: 6 Common Library Marketing Mistakes To Avoid in 2025

#3: Is Bluesky the Next Big Thing for Libraries? Expert Weigh In

#4: How to Create a Library Marketing Strategy from Scratch! (Wow, this one is old!)

#5:  Unveiling Facebook’s New Rule on Content: Are Your Posts at Risk?

I hope you are looking forward to 2026 as much as I am. My next post will be on Monday, January 5, when I’ll unveil the State of Library Marketing. I’ve got a calendar full of posts and videos featuring tips to make your work easier, as well as profiles of libraries to inspire you. Happy holidays!

PS: Want more help?

Beginner’s Guide to Promoting Your Collection: How to Get Started and Drive Circulation at Your Library

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How To Thrive and Succeed as a Team of Library Marketers

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#LibraryMarketingShow, episode 317

Does your library’s marketing ever feel like a patchwork quilt — one person doing social media, another making flyers, someone else juggling program promotion — yet everything is still supposed to look consistent and effective? If that sounds familiar, this episode of The Library Marketing Show is for you!

I’m sharing practical, easy-to-use tips to help your marketing team work better together, even if you’re spread across branches, juggling different tasks, or working without clear leadership or shared expectations.

Plus, I’ll give kudos to a library that got a huge shout-out for its partnership with a local school district.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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The Mini-Metric Toolkit for Library Marketers (Even if You’re Just One Person in a Bigger Library Marketing Machine)

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#LibraryMarketingShow, episode 316

If you’ve ever promoted a library program and quietly wondered whether you’re supposed to be tracking how well it worked… this week’s video is absolutely for you!

In this episode of The Library Marketing Show, I’m tackling something that a lot of library staff avoid because it feels intimidating: Measuring your promotions. Not in a scary, spreadsheets open in 30 tabs way, but in a “here are simple tools you can start using today” way, even if you’re not the person running your library’s full marketing operation.

Plus, kudos go to a social media specialist whose videos are taking the internet by storm!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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Stop Scrolling! 🛑 Try These 5 Library Marketing Tips From Meta for the Holiday Season

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#LibraryMarketingShow, episode 315

Every year, Meta releases its Holiday Playbook. It’s full of strategies designed to boost engagement and sales. And while we’re not selling anything at our libraries, many of these ideas translate really well to the work we are doing!

In this episode of The Library Marketing Show, I pulled out five practical tips from the playbook that you can start using right away on Facebook and Instagram.

Plus, discover how one library’s short-form video garnered over one million views!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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Simple Tips for Keeping Up With Library Marketing Trends (Without Losing Your Mind!)

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#LibraryMarketingShow, episode 314

FYI: The Super Library Marketing Guide to Social Media in 2026 launches on November 17. Be sure to sign up for emails so you don’t miss a single section.

Does it ever feel like you’re chasing every new marketing trend that pops up? 🐿️

New platforms, new tools, changing audience habits — it never ends! But here’s the good news: you don’t have to chase every shiny thing to be an effective library marketer.

In this week’s episode of The Library Marketing Show, I’ll show you how to stay focused, strategic, and ahead of the curve, without losing your mind.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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Are You Ready? 2026 Social Media Predictions Every Library Marketer Needs To Know!

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#LibraryMarketingShow, episode 313

We’re just eight weeks away from a brand-new year, which means it’s officially prediction season!

Every marketing guru seems to have a list of what’s coming next, but don’t worry — I did the homework for you. I went through 36 predictions for social media in 2026, and in this episode of The Library Marketing Show, I’m breaking down the top five that actually matter for libraries.

FYI: The Super Library Marketing Guide to Social Media in 2026 launches on November 17. Be sure to sign up for emails so you don’t miss a single section.

Plus, I received a kudos nomination for more than a dozen libraries that collaborated on a huge project. You’ll want to hear about that.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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Handling Criticism: Effective Tips for Building Stronger Relations With Library Coworkers

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#LibraryMarketingShow, episode 312

Are you tired of being blamed for low program attendance?

You’re not alone. Many library marketers struggle to balance program promotion with broader library advocacy — and it can feel impossible to do both well.

One of my viewers recently asked for help with this exact challenge, so in this episode of The Library Marketing Show, we’re tackling it head-on.

You’ll learn how to strike the right balance between promoting events and promoting your library’s overall value without feeling like you’re constantly falling short.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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