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Three Big Pieces of News About Instagram That Could Have Huge Implications for Library Marketing

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The Library Marketing​​​​​​​​ Show, Episode 144: In this episode, we’ve got our monthly social media headlines, and this month, we’re going to focus exclusively on Instagram. The platform is testing some new features and they could have significant implications for library marketing on the app.

Kudos in this episode go to the Coos Bay Library. Watch the video to find out why they’ve been recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

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Your Library Has a Chat Service–Now, How Do You Get People to Use It? Here Are 6 Promotional Tips! [VIDEO]

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The Library Marketing​​​​​​​​ Show, Episode 143: In this episode, we’ll answer a viewer’s question.

Sara of the Washington State Library asked for help promoting library chat services. I have six suggestions that will work for any size library.

Kudos in this episode go to the Greenwich Library. Watch the video to find out why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Is It Ever Okay to Hide Negative Comments on My Library’s Social Media Pages? How to Handle Trolls!

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The Library Marketing​​​​​​​​ Show, Episode 142: In this episode, we’ll answer a viewer’s question.

Jennifer says her library has some followers that regularly comment on their posts, but never say anything positive. She wants to know how to handle those repeated negative commenters.

Kudos in this episode go to the Fremont Area District Library. Watch to see why they are being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Twitter is Sold! What Does This Mean For Your Library’s Social Media Marketing? [VIDEO]

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The Library Marketing​​​​​​​​ Show, Episode 141

In this episode, we’ll talk about the news that Elon Musk purchased Twitter. What does this mean for your library’s social media strategy? I’ll share three things that might happen under Musk’s ownership of the platform. Plus, I’ll show you the one thing you can do right now to make sure your communication path with your community is clear no matter what happens to Twitter.

Kudos in this episode go to the LA Public Library. Watch the video to see why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Big News About TikTok and Instagram Plus the Pros and Cons of a New Study About the Best Times To Post to Each Platform: New Social Media Updates for Libraries [VIDEO]

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The Library Marketing​​​​​​​​ Show, Episode 140: In this episode, we’ll share three HUGE pieces of news in the social media world. Libraries will want to hear about these and think about how they affect their work.

The updates include news about TikTok and Instagram, as well as a major report about the best times to post on all the major platforms.

Kudos in this episode go to the Brighton Public Library. Watch the video to see why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Solo Library Marketers! Here Are 4 Helpful Tips for Promoting Your Library With a Staff of One [VIDEO]

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The Library Marketing​​​​​​​​ Show, Episode 139: In this episode, I’ll answer a question I hear frequently at conferences and events. There are thousands of small and rural libraries across the world that depend on a very small staff to deliver services and create promotions. How do you effectively market your library when you’re working alone? I’ll share my top four tips.

Kudos in this episode go to the Niles-Maine District Library. Be sure to watch the video to see why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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📧How to Do Library Email Segmentation for Promotions on a Limited Budget![VIDEO]

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The Library Marketing​​​​​​​​ Show, Episode 138: In this episode, I’ll answer a viewer’s question. Michelle from Atlantic Public Library writes, “I am the director of a small library serving about 7,000 people in rural southwest Iowa. You have inspired me (and my board) to make marketing a higher priority and include it in our new strategic plan. I have just over 1,000 folks signed up for my e-mail newsletters. Does it make sense to invest our very limited publicity funds into a product that allows segmented lists for such a (relatively) small community?”

Kudos in this episode go to the Grosse Pointe Public Library. Watch the video to find out why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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My Favorite Session at #PLA2022: How One Library Increased Circulation by 79 Percent DURING the Pandemic! [VIDEO]

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The Library Marketing​​​​​​​​ Show, Episode 137: In this episode, I’ll share highlights of my favorite session at the #PLA2022 Conference in Portland, Oregon.

One library saw a 79 percent increase in circulation during the pandemic. How did they do it? Details in the video!

Kudos in this episode go to the East Hampton Public Library, which presented this session.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Instagram Adds Automated Captions, Facebook Expands Reels, and TikTok Goes Long: The Top Social Media Headlines for Libraries [VIDEO]

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The Library Marketing​​​​​​​​ Show, Episode 136: In this episode, we’ll share the top three headlines and changes coming to Instagram, Facebook, and TikTok, and talk about their impact on library promotions and marketing.

Kudos in this episode go to the Mercer County Library System. Watch the video to see why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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