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Summer Reading 2022! How to Decide If Your Library Should Use Pre-Produced Graphics or Make Your Own

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The Library Marketing​​​​​​​​ Show, Episode 126

In this episode, I’ll answer a viewer question from Victoria at the West Bloomfield Township Public Library. She asked, “Aside from the obvious budgetary considerations if public libraries use themes from a national Summer Reading organization (CSLP, iRead, etc.), is it better for us to (1) create a unique set of graphics for our library’s use that differ from year-to-year, (2) create a unique and on-brand set of graphics for our library to reuse each year, or (3) rely on the national organization’s original themed artwork as part of a unified national library marketing campaign?”

I’ll share my opinion and the 3 reasons why I came to that decision.

Kudos in this episode go to the Geauga County Public Library. Watch the video to find out why!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week. Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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3 Easy Ways to Update Your Library Marketing Plan for the New Year

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The Library Marketing​​​​​​​​ Show, Episode 125

In this episode, I’ll share three tips to help you update your library marketing plans for 2022. This exercise will help you to promote your library in a way that is strategic and focused but also flexible.

Kudos in this episode go to the Saline County Library. Watch the video to find out why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Is Instagram’s Chronological Feed Returning? The Top Social Media Headlines for Libraries!

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The Library Marketing​​​​​​​​ Show, Episode 124

In this episode, I’ll share the latest social media headlines for December 2021 and talk about how this news will impact your work in library marketing and promotion.

Kudos in this episode goes to the Delaware County District Library for their awesome selection and marketing of board games for checkout.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week. Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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How to Say “No” and Save Your Sanity When Working in Library Promotions: My Top 3 Tips

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The Library Marketing​​​​​​​​ Show, Episode 122

In this episode, I’ll share advice for anyone working in library promotions on how to say “no.” How do you have that difficult conversation? I’ve got three tips for you.

Kudos in this episode goes to Waimakariri Libraries. Watch the video to find out why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Instagram and Twitter Release New Features plus a Showdown with TikTok! Here are This Month’s Social Media Updates for Libraries.

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The Library Marketing​​​​​​​​ Show, Episode 121

In this episode, I’ll share three headlines about social media and how they affect your work at the library. They include a case study comparing ads on Instagram Reels vs. TikTok, a new Instagram feature, and a new way to track your Twitter analytics.

Kudos in this episode goes to Asotin County Library. Watch to find out why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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My Most Controversial Episode Ever: Should Libraries Quit Facebook?!

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The Library Marketing​​​​​​​​ Show, Episode 120

In this episode, I’ll lay out a three-point argument for why it may be time for libraries to consider moving away from posting on Facebook. I know this feels likes it’s in opposition to my post about Facebook best practices, but hear me out.

I know you’ll have a lot to say about this topic, so share your thoughts in the comments.

Kudos in this episode goes to Morrisson-Reeves library. Watch the episode to see why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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How To Write Great Program Descriptions To Drive Attendance for Your Library!

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The Library Marketing​​​​​​​​ Show, Episode 119

In this episode, I’ll answer a question from Leica who works at the Romeo District Library in Michigan. She said, “Would love some further suggestions for varying program descriptions, including making them more lively!” Thank you for the question, Lieca.

You can ask a question or nominate a library for kudos here.

Kudos in this episode goes to the Webster Parish Libraries. Watch the episode to find out why they’re being recognized.

Subscribe to this series to get a new video tip for libraries each week. Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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My Biggest Piece of Advice for Anyone Who Does Marketing for Small and Rural Libraries

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The Library Marketing​​​​​​​​ Show, Episode 118

I recorded this episode during the Association of Rural and Small Libraries Conference in Reno, Nevada. I’ll share my biggest piece of promotional advice for my new friends who work for small and rural libraries.

I’ll also share kudos in this episode to someone very special.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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Nice Racism: How Progressive White People Perpetuate Racial Harm by Robin DiAngelo

Taste: My Life Through Food by Stanley Tucci

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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I Need To Replace My Library’s Outdoor Banners! Promotional Advice for Your Prime Exterior Marketing Space

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The Library Marketing​​​​​​​​ Show, Episode 116

In this episode, I’ll answer a question from the Pottsboro Area Library. They are replacing an outdoor promotional banner and wanted some advice about the best things to promote in that very specific space.

Kudos go to the Thayer Public Library. Watch the video to find out why they’ve earned this week’s kudos.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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