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library marketing tips

Behind the Scenes of The Library Marketing Show: Anyone Can Create Library Videos!

Watch Now The Library Marketing Show, Episode 70In this episode, Angela answers a viewer question from Lori Hagen, who wanted to see how these videos come together. She'll take you behind the scenes. It's a lot easier than you think...... Continue Reading →

Four Eye-Opening Library Marketing Lessons I Finally Learned When I Left My Library Job and Became a Regular Patron

It's been six months since I walked out of the Public Library of Cincinnati and Hamilton County for the last time as an employee.  You'd think that moving from library staffer to library patron wouldn't be that big of a... Continue Reading →

This Advice Will Boost Your Library Marketing Email Click-Thru Rates

A few months ago, I wrote a post about email vanity metrics. Those are the statistics like open rates that make us feel good. But if we're being honest, they're relatively meaningless. The meaningful metrics like click-thru and conversion rates... Continue Reading →

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