This is the third in a series of posts with tips for making social media work for your library in 2020. Visit this page to read the first installment, which will help you set up your strategy and give you... Continue Reading →
This post is part of a series on revamping and re-evaluating your library's social media platforms. At least once a year, you should look at your library's LinkedIn, Facebook, Twitter, and Instagram accounts and do the following: Clarify your library's social media... Continue Reading →
Confession: I am a Pinterest junkie. I've loved the platform since its infancy. When it debuted in March of 2010, I scored an invite to join from a journalist friend (at that time, you needed an invitation) and it was... Continue Reading →
If you are still on the fence about whether your Library should be active on Pinterest, allow me to help you decide. Get on it. The platform is perfect for library collection marketing. Pinterest is really just a search engine. Pinterest is... Continue Reading →
It's technically not a new social platform, but many libraries are just beginning to realize the potential value of marketing on Pinterest. It's a great way to reach readers, share information on new books in your collection, and build camaraderie amongst book... Continue Reading →
I've been mulling over a fascinating bit of research just released by the Pew Research Center. It focuses on the use of social media platforms by adults. There are some big findings for library content marketers. 1. Use of all social... Continue Reading →
