This is the final installment in a six-part series on social media best practices for libraries in 2021. Learn about Facebook here.Get the guide for Twitter here.Make Instagram work for your library here.Get the guide to YouTube success here. Create... Continue Reading →
Watch Now The Library Marketing Show, Episode 56Angela reveals the juicy nuggets inside the Pinterest Advertising Guide and explains how this new info applies to libraries doing marketing on Pinterest. Also Kudos to the Monroe County Public Library in Bloomington,... Continue Reading →
This post is part of a series on revamping and re-evaluating your library's social media platforms. At least once a year, you should look at your library's LinkedIn, Facebook, Twitter, and Instagram accounts and do the following: Clarify your library's social media... Continue Reading →
Confession: I am a Pinterest junkie. I've loved the platform since its infancy. When it debuted in March of 2010, I scored an invite to join from a journalist friend (at that time, you needed an invitation) and it was... Continue Reading →
If you are still on the fence about whether your Library should be active on Pinterest, allow me to help you decide. Get on it. The platform is perfect for library collection marketing. Pinterest is really just a search engine. Pinterest is... Continue Reading →
It's technically not a new social platform, but many libraries are just beginning to realize the potential value of marketing on Pinterest. It's a great way to reach readers, share information on new books in your collection, and build camaraderie amongst book... Continue Reading →
I've been mulling over a fascinating bit of research just released by the Pew Research Center. It focuses on the use of social media platforms by adults. There are some big findings for library content marketers. 1. Use of all social... Continue Reading →
