I hold a controversial opinion. Newsletters are an ineffective tool for library marketing. I totally understand why libraries create them. Our customers are a wide and diverse audience and our budget is limited. Newsletters are an easy and efficient way... Continue Reading →
I love my library's print publication, Library Links. It's full of stories about the library, its staff, and its cardholders. It's fun to write. It fun to watch it transform from a bunch of Word documents into a legitimate magazine.... Continue Reading →
Confession: as a former broadcast television journalist, I used to laugh at print. Who has time to read paper anything? Doesn't life revolve around the mobile device? Why would you even bother with a newsletter? That's so 1965! I was... Continue Reading →
