Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.


library print newsletter

Frustrated with Your Library Marketing Newsletter? Here’s Why You’re Not Getting the Results You Want AND How to Fix It

I hold a controversial opinion. Newsletters are an ineffective tool for library marketing. I totally understand why libraries create them. Our customers are a wide and diverse audience and our budget is limited. Newsletters are an easy and efficient way... Continue Reading →

How Can You Tell If People Want To Read Your Library’s Print Newsletter or Magazine? Some Not Exactly Scientific Ideas!

I love my library's print publication, Library Links. It's full of stories about the library, its staff, and its cardholders. It's fun to write. It fun to watch it transform from a bunch of Word documents into a legitimate magazine.... Continue Reading →

Our Library Created a New Message and You Can Too!

Confession: as a former broadcast television journalist, I used to laugh at print. Who has time to read paper anything? Doesn't life revolve around the mobile device? Why would you even bother with a newsletter? That's so 1965! I was... Continue Reading →

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