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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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library print promotions

Seven Cheap and Clever Ways to Bridge the Digital Divide and Promote Your Library to People Who Don’t Have Internet Access

¬† If I had a nickel for every time I was asked, how do we promote our library to people who don't have internet access or who choose to live offline?, I'd be a rich woman. This problem has always... Continue Reading →

Break Free from the Poster-Flyer-Bookmark Cycle and Convince Your Library Co-Workers that Digital Marketing is Better than Print Marketing!

If there's one problem all library marketing professionals share, it's this:¬†Library staff ask us for lots of print promotional pieces: flyers, posters, and bookmarks. Then more posters and flyers and bookmarks. Unless you have a tight brand strategy with guidelines... Continue Reading →

Frustrated with Your Library Marketing Newsletter? Here’s Why You’re Not Getting the Results You Want AND How to Fix It

I hold a controversial opinion. Newsletters are an ineffective tool for library marketing. I totally understand why libraries create them. Our customers are a wide and diverse audience and our budget is limited. Newsletters are an easy and efficient way... Continue Reading →

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