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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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3 Reasons Why Your Library Should Focus on Promoting Only ONE Thing at a Time!

The #LibraryMarketing Show, Episode 191

Here is a bonkers idea: what if your library fully and completely committed to promoting JUST ONE THING for a concerted amount of time? What would be the advantages? Would it be risky?

I’ll explain why it’s a good idea (and how I know it works because you’re already doing it!!) in this episode.

Plus we give away kudos. Watch the video to find out which library or group of libraries is being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

Thanks for watching!

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My Library Promotions Are Successful but… How Do I Know What’s ACTUALLY Working? Three Easy Ways To Tell so You Can Replicate Library Marketing Success!

Watch the Video Now

The Library Marketing​​​​​​​​ Show, Episode 147

In this episode, we’ll answer a question from a viewer. They wanted to know how to tell which of their promotions are working. It’s sometimes tricky work trying to figure out where people are learning about your library’s services and collection. I’ll share three strategies to help you figure out what is working… and what isn’t!

Kudos in this episode go to the Baytown Library. Watch the video to find out why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Your Library’s Website is Important! How to Use This Crucial Piece of Real Estate for Marketing. [VIDEO]

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The Library Marketing​​​​​​​​ Show, Episode 135

In this episode, I’ll answer a question from Laurie at Ellsworth Public Library. She asked, “Are websites an important cog in the machine of library marketing?”

Kudos in this episode go to the Orange County Library System. Watch the video to see why they are being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Try These Two Fun Tests To Improve the Effectiveness of Your Library Promotional Emails!

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The Library Marketing​​​​​​​​ Show, Episode 94

In this episode, I’m sharing two fun tests you can do that may lead to more effective email marketing messages for your libraries.

Kudos go to the Chicago Public Library for their initiative to include affordable housing units in the renovations of their library buildings. Check out the video for links to read more about this work.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Latest Book Reviews from Angela

The Removed by Brandon Hobson

The Vanishing Half by Brit Bennet

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New Research on Social Media Use Plus Updates on YouTube and Facebook for Libraries!

Angela Hursh episode of the Library Marketing Snow on social media.

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The Library Marketing​​​​​​ Show, Episode 92

In this episode, we’ll go through the three big new stories on social media that impact your library work. This includes new Pew Research on social media use, YouTube’s overview on how it recommends videos to viewers, and a new feature for Facebook posts.

Kudos in this episode go to the Siouxland Libraries for their new library card designs.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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How Authors and Libraries Can Work Together to Promote Book Talks!

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The Library Marketing​​​​​ Show, Episode 91

In this episode, ​I take a question from an author, who asked about how she can work with libraries to promote her appearances and book talks at the library.

Kudos in this episode go to the Vancouver Island Regional Library for their innovative e-sports competition.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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Monkeys on the Loose… and How To Decide if Your Library Should Use Newsjacking for Promotion!

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The Library Marketing​​​​ Show, Episode 90

In this episode, ​I talk about a crazy story of monkeys on the loose in Cincinnati and introduce the concept of newsjacking. I share the four questions you should ask yourself before you use newsjacking to promote your library.

Kudos in this episode go to Patchogue-Medford Library for their baby chick cam!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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What a New Study Says About Books, Reading, and Libraries!

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The Library Marketing​​​ Show, Episode 89

In this episode, ​we’ll talk about the top line results of the Immersive Media & Books Research Project 2020.

Kudos in this episode go to Richmond Public Library for their Binge Bundles Bags. They were nominated by Chris Boivin of the Jacksonville Public Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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