Watch the Video Now The Library Marketing Show, Episode 147 In this episode, we'll answer a question from a viewer. They wanted to know how to tell which of their promotions are working. It's sometimes tricky work trying to figure... Continue Reading →
Watch Now The Library Marketing Show, Episode 135 In this episode, I'll answer a question from Laurie at Ellsworth Public Library. She asked, "Are websites an important cog in the machine of library marketing?" Kudos in this episode go to... Continue Reading →
Watch Now The Library Marketing Show, Episode 105 In this episode, I answer a question from Jenny of Burlington Public Library: "Can you share some ideas for Library Card Sign-up Month in September? I'm especially looking for video ideas and... Continue Reading →
Watch Now The Library Marketing Show, Episode 94 In this episode, I'm sharing two fun tests you can do that may lead to more effective email marketing messages for your libraries. Kudos go to the Chicago Public Library for their... Continue Reading →
Watch Now The Library Marketing Show, Episode 92 In this episode, we'll go through the three big new stories on social media that impact your library work. This includes new Pew Research on social media use, YouTube's overview on how... Continue Reading →
Watch Now The Library Marketing Show, Episode 91 In this episode, I take a question from an author, who asked about how she can work with libraries to promote her appearances and book talks at the library. Kudos in this... Continue Reading →
Watch Now The Library Marketing Show, Episode 90 In this episode, I talk about a crazy story of monkeys on the loose in Cincinnati and introduce the concept of newsjacking. I share the four questions you should ask yourself before... Continue Reading →
Watch Now The Library Marketing Show, Episode 89 In this episode, we'll talk about the top line results of the Immersive Media & Books Research Project 2020. Kudos in this episode go to Richmond Public Library for their Binge Bundles... Continue Reading →
Watch Now The Library Marketing Show, Episode 88 It's time for our social media updates for Library Marketing! In this episode, find out about updates to Instagram Stories, YouTube shorts, and Facebook. Kudos in this episode go to Illinois Prairie... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 